Custom Research Director, Qual UXR

About the role

This role is responsible for overseeing the successful execution of qualitative UXR research projects, managing a team of researchers, and delivering high-quality reports that align with client objectives.

Responsibilities

• Oversee the planning and execution of qualitative research projects, primarily usability research.
• Manage and monitor projects end-to-end, ensuring all stakeholders are clear on responsibilities, objectives, and deadlines.
• Direct discussion guide design, ensuring guides meet client objectives and industry standards.
• Develop comprehensive analysis plans and client reports, ensuring data accuracy and integrity.
• Support senior team members in managing project budgets and participating in client pitches.
• Collaborate with other departments to drive company-wide initiatives and foster a collaborative work environment.

Requirements

• Bachelor's degree in a related field; Master's degree preferred.
• Minimum of 7 years of experience in market research, with a focus on qualitative research, ideally with some UXR experience.
• 3+ years managing a team of researchers.
• Proven ability to design and execute complex research projects from inception to completion.
• Exceptional analytical and problem-solving skills, with the ability to independently explore options and seek input from others.
• Strong strategic thinking skills, with the ability to think critically and analyze data beyond the basics.
• Excellent communication and presentation skills, with the ability to communicate clearly and confidently.
• Ability to manage deadlines, prioritize tasks, and multitask effectively with strong attention to detail.
• Strong client relationship-building skills, with a proven track record of managing and growing client accounts.
• Commercial acumen, with the ability to understand client needs and identify opportunities for further engagement.

Qualifications

• Bachelor's degree in a related field; Master's degree preferred.
• Minimum of 7 years of experience in market research, with a focus on qualitative research, ideally with some UXR experience.
• 3+ years managing a team of researchers.
• Proven ability to design and execute complex research projects from inception to completion.
• Exceptional analytical and problem-solving skills, with the ability to independently explore options and paths for solving problems, while also seeking input from others and proactively suggesting recommendations for solutions.
• Strong strategic thinking skills, with the ability to think critically and analyze data beyond the basics, leveraging various data sources and expertise to inform actionable recommendations.
• Excellent communication and presentation skills, with the ability to communicate messages and actions clearly and confidently.
• Ability to manage deadlines for oneself and the team, prioritize tasks, and multitask effectively with strong attention to detail.
• Strong client relationship-building skills, with a proven track record of managing and growing client accounts.
• Commercial acumen, with the ability to understand client needs and identify opportunities for further engagement.

Skills

• Expertise in qualitative research methods and techniques.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively.
• Proficiency in data analysis and report writing.
• Strong client-facing and commercial acumen.

Benefits

• Free movie tickets.
• Medical, Dental, Vision coverage.
• Unlimited PTO.
• Wellness and mental health support.
• Professional growth and career development including LinkedIn Learning.

Pay

The hiring range for this position is $86,000 to $95,000. Salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision.

Schedule

Remote work is available.

Company Overview

MarketCast measures what moves people. Powered by AI, trained on decades of verified consumer response data, along with proprietary technology, MarketCast is the marketing effectiveness partner for the world's most ambitious brands, connecting emotional resonance to real-world business outcomes across advertising, sponsorships, content, brand health, and advanced analytics. With category-deep expertise spanning sports, entertainment, travel, automotive, and consumer brands, our team of seasoned industry strategists brings unmatched human intelligence to every engagement, turning complex data into decisive action so brands know exactly what's working, why it's working, and what to do next.

Our Values

• Move the Needle: Turn insight into action and action into impact, acting with urgency and intention at every level, anticipating what's needed, executing with discipline, and driving outcomes that are measured and meaningful.
• Client Success is Our Scoreboard: We win when our clients win. Delivering scaled, tech-enabled solutions that drive measurable impact and value to build lasting partnerships.
• Grow Every Day: Expertise is earned continuously by investing in our craft, our colleagues, and our company.
• Own It: Take responsibility for outcomes, not just outputs.

Equal Opportunity Employer

MarketCast is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.