CRM Application Manager - Adobe

About the role

As our new Adobe Application Manager, you will lead and mentor a growing development team, navigating complex initiatives to build the most effective way to launch marketing campaigns at scale for global brands. Your focus will be on strategically enhancing processes to be as seamless and efficient as possible for marketers and operations specialists, while also spearheading the activation of new technical capabilities within the Adobe ecosystem. As an Application Manager, you will serve as a critical bridge between technology and marketing strategies, working closely with clients to understand their overarching business objectives and translating them into robust technical requirements for Adobe solutions. You will guide and collaborate with developers to ensure technical solutions not only align with but actively drive the client's strategic business goals.

Responsibilities

• Leading cross-functional collaboration within development, operations, and client teams to ensure seamless solution delivery and client success using Adobe platforms.
• Driving the successful adoption of internal enterprise marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
• Overseeing the streamlining of client operations by configuring and implementing customized business rules and automations within Adobe marketing platforms.
• Owning the implementation and configuration of new features according to provided specifications and designs within Adobe environments, ensuring they bring client solutions to life.
• Ensuring the highest quality and reliability of implementations by establishing rigorous testing protocols for configurations and newly developed features within Adobe applications.
• Proactively identifying, troubleshooting, and resolving complex technical issues within existing Adobe applications, ensuring a seamless user experience and guiding your team in resolution.
• Leading the collection of business requirements by engaging with marketers and translating them into precise technical specifications for Adobe solutions.
• Directing the utilization of Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments, ensuring their quality and integrity.
• Fostering a culture of continuous improvement by proactively identifying and recommending strategic opportunities to optimize Adobe platforms and their features.

Requirements

• 7+ years of relevant experience in application consulting, marketing technology, CRM, marketing automation, with demonstrable leadership experience.
• Proven experience leading and managing teams in technical delivery, fostering growth and ensuring high-quality output.
• Strong hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
• Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
• Ability to lead the assessment, development, and maintenance of scalable, future-proof campaign solutions.
• Proven experience in leading or owning campaign solution design from scratch.
• Ability to develop and oversee the execution of UAT tests at campaign or program level.
• Experience in developing and maintaining technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
• Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
• Excellent business acumen and client strategy understanding, with the ability to apply this knowledge in day-to-day delivery and strategic consulting.
• Extensive experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
• Deep knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.

Qualifications

• Relevant platform certifications or accreditations are a strong advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.
• Strong passion for Marketing Technology and staying abreast of the latest AI developments.
• Exceptional attention to detail and unwavering commitment to quality.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Leadership and mentoring abilities.

Benefits

• Competitive compensation package.
• Flexible work arrangements.
• Professional development opportunities.
• Employee wellness programs.
• Work-life balance initiatives.

Pay

• Competitive salary based on experience and qualifications.

Schedule

• Full-time position.