Creator Marketing Manager

ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR? This is a very exciting and highly innovative time here at Outside. OUR TRUE NORTH:Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries. The Creator Marketing Manager leads the Outside Creator Network (OCN), a community of outdoor, fitness, and adventure creators. OCN powers branded campaigns for Brandworks, Outside's in-house content marketing agency. This person scouts and vets new creators, pairs them with the right brands, and runs creator-led campaigns from first brief to final report, including budgets and contracts. This is a hands-on role for someone who knows what makes social content authentic, credible, and engaging, and who loves finding new voices. Expect a steady pace most of the year, with a couple of multi-campaign pushes and contract support available during peaks. This is not a sales role. You'll contribute ideas to pitches and join client kickoffs once a campaign is sold. Responsibilities Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaignPair creators with brand and campaign needs, and write clear, on-strategy creator briefsManage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting)Track, analyze, and report on campaign performance using social media dataManage creator campaign budgets and negotiate creator contractsContribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is soldSupport creator content for fitness challenges on Outside's Map My appsStay current on social media and creator trends, and apply them to campaign planning Within 1 Month, You Will Onboard with the Brandworks team and learn current OCN processes and custom content servicesTake ownership of post-production and creator briefsStart building relationships with existing creators and scouting new creators for upcoming campaignsDemonstrate proficiency in campaign tracking and reporting Within 6 Months, You Will Independently lead creator campaigns from concept to executionOwn creator budgets and contract negotiationsExpand the OCN network with a diverse range of creators matched to campaign needsApply trend knowledge to optimize content creation and delivery Within 12 Months, You Will Use social data insights to influence OCN strategy and identify new opportunitiesScale the program with measurable growthDefine best practices for campaign management, budget allocation, and contract negotiation across BrandworksServe as the team's go-to creator marketing expert What You Bring 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketingDeep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engagingStrong project management skills across multiple campaigns, deadlines, and budgetsExperience analyzing social media data and turning it into clear reports and recommendationsCreative approach to storytelling and content creationStrong written and verbal communication skills; collaborative, solution-oriented mindsetProficiency in Google Workspace and Asana; experience with Meta partnership ads a plusCreator or talent contract negotiation experience a plusBachelor's degree in Communications, Journalism, Marketing, or a related field preferredEnthusiasm to grow and evolve in a fast-moving field What We Offer This is a fully remote role, and we welcome applicants based anywhere in the United States or Canada. The disclosure below is provided specifically to satisfy Colorado's pay transparency law for roles that could be performed there, it does not limit who may apply. Entirely remote job that could be performed in Colorado: Employees can expect to be paid a salary of between $65,000 to $80,000. Additional compensation may include a bonus or commission. Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors. We are committed to fostering a diverse and inclusive workplace. Outside Inc is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics. Pursuant to applicable laws, we also make accommodations for qualified individuals with disabilities. We believe a diverse team is a strong team, and we encourage candidates from all backgrounds to apply.