Marketing Manager

About The Role

Our vision is to nurture PEI Group and our business membership and event brands into must-have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets.

Role Overview

You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams. This role combines campaign leadership, audience insight, and commercial delivery, with accountability for marketing performance across defined brands and audience segments.

Responsibilities and duties

• Delivery of Membership Marketing Strategy
• Translate business objectives into clear, commercially focused campaign programmes
• Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI's
• Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints
• Audience-Led Acquisition Marketing
• Plan and deliver acquisition marketing programmes focused on: Lead generation, ICP-qualified pipeline growth, Lead-to-opportunity conversion, New logo acquisition, Develop and execute ABM initiatives across target priority pursuit firms
• Identify opportunities to improve lead-to-membership revenue conversion
• Integrated Campaign Planning & Execution
• Own delivery of campaign programme across target audiences and organisations
• Deliver integrated campaigns across email, digital channels, social media, paid media, content marketing, and events and nurture journeys
• Cross-Team Collaboration
• Work closely with: Sales teams to support acquisition, lead pipeline and conversion, Sales teams to improve lead quality and funnel performance, Editorial teams to align content with audience needs and value proposition, Events and Networks teams to support cross-sell and integrated campaigns, Data and Marketing Ops teams for segmentation, automation, and reporting, Digital teams to align and continuously improve SEO and AEO visibility, New Product Development & Go-to-Market Support the development and launch of new membership products, Contribute to go-to-market strategies and campaign execution for new initiatives, Ensure marketing readiness across channels and audiences
• Performance, Reporting & Optimisation
• Track and report on key marketing performance metrics, including leads and ICP-qualified pipeline, conversion and funnel performance, channel attribution, traffic and engagement and campaign ROI and acquisition performance
• Develop marketing material in collaboration with Design and Product Marketing
• Create sales enablement toolkits and campaign support materials for Sales teams
• Confidently use MarTech platforms (e.g. Marketo, CRM, Tableau, Heap, Sailthru) to execute, optimise, and report on campaigns
• Use data, automation, AI-enabled tools, and audience insights to improve targeting, segmentation, lead scoring, and campaign performance
• Support campaign automation, nurture journeys, and lead workflows
• Contribute to budget planning, campaign planning, and performance management

Benefits

• 24 days of annual leave (increasing with tenure), plus 9 paid holidays
• 56 hours of sick leave and the last week of the year off globally
• Up to 12 weeks of paid parental leave
• Nationwide medical coverage through anthem blue cross blue shield, with at least one plan covered at no cost for you and your dependants
• Dental, vision, FSA & HSA options, plus voluntary benefits (commuter, disability, legal and pet insurance)
• 401k with 3% employer match through Empower – eligible from day one – no wait period
• Paid volunteer days per year and access to EAP and Health Advocate resources
• Participation in our Employee Incentive Reward plan (EIRP), with unit allocations tied to a future private equity exit

About Us

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success. What we do: PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors. At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this. PEI Group supports flexible working arrangements, and we welcome career returners.