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Creative Strategist & Designer, Growth Marketing

Rare Carat · United States · 1 wk ago
RemoteRemoteMarketingFull-time

About the role

We are looking for a Performance Creative Strategist to run the creative engine that powers Rare Carat’s growth marketing. The ideal candidate brings deep experience producing ads and leading creative strategy for high-growth, direct-to-consumer brands.

Responsibilities

  • Own creative production from end-to-end.

  • Develop and lead creative concepts for ongoing marketing campaigns across Meta, TikTok, CRM, and other marketing channels to drive efficient customer growth.

  • Create high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.

  • Partner with the Paid Marketing team to analyze creative performance to turn data into actionable testing roadmaps and identify top-performing messages and visuals.

  • Own the process of iterating on winning creatives, finding ways to refresh, remix, and expand on successful concepts.

  • Identify high-potential micro-creators and influencers, craft and refine briefs for UGC video content, and direct them to produce authentic, high-converting content.

  • Work with AI and GenAI tools for creative ideation and production to increase our testing velocity.

  • Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate) and propose the “Next Step” hypotheses based on the findings.

  • Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights.

Requirements

  • 4+ years of relevant experience in design, creative strategy, and marketing, ideally within direct-to-consumer e-commerce.

  • Proven experience developing and executing creative strategies that drive measurable performance and growth.

  • Understanding of performance marketing and how ad creative impacts conversions and marketing efficiency.

  • Analytical and data-driven, with the ability to understand basic performance marketing data and key business drivers.

  • Excellent communication, collaboration, and presentation skills, with the ability to influence cross-functional partners.

Qualifications

  • Experience with performance marketing platforms and tools.

  • Strong understanding of consumer behavior and market trends.

  • Ability to work independently and manage multiple projects simultaneously.

Skills

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Video editing software (Premiere Pro, Final Cut Pro)

  • SEO and SEM optimization skills

  • Google Analytics and other performance marketing analytics tools

  • Experience with influencer marketing and UGC content creation

Benefits

At Rare Carat, we offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

Pay

Competitive salary commensurate with experience.

Schedule

Full-time position with flexible working hours.

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