Growth Creative Strategist

About the role

Lori Beds is a fast-growing direct-to-consumer furniture company focused on space-saving Murphy beds. We help customers save valuable square footage while maintaining comfort, quality, and style. With an annual revenue of approximately $15 million and ambitious growth plans, we seek a Growth Creative Strategist to drive our creative efforts.

Responsibilities

• Mapping customer awareness stages
• Identifying customer beliefs, objections, and motivations
• Developing creative for different stages of the buying journey
• Creating awareness, consideration, comparison, and conversion-focused creative
• Designing creative sequences for retargeting audiences
• Building structured testing plans around customer psychology
• Identifying opportunities to improve customer understanding and confidence

Requirements

• 3–8+ years of experience in creative strategy, direct response marketing, growth marketing, performance creative, copywriting, or related fields
• Experience marketing considered-purchase products where customers typically research before buying
• Strong understanding of customer psychology and buying behavior
• Strong writing and communication skills
• Experience briefing creators, editors, or production teams
• Able to interpret performance data and translate it into creative decisions

Preferred

• Experience in categories such as: Furniture, Home goods, Mattresses, Premium fitness equipment, Outdoor products, Home improvement, Baby gear, Appliances, Automotive, Premium consumer products, B2B products with longer sales cycles
• Experience with: Meta advertising, Creative testing frameworks, Customer research, Direct response copywriting, UGC creator programs, Long buying cycles, Retargeting strategy, Awareness-stage messaging

What We're Looking For

• Natural curiosity about customer behavior
• Comfort in moving between strategy and execution
• Experience in building creative systems for considered-purchase products

Location

This is a remote role with significant overlap with U.S. business hours. Occasional travel may be required for planning sessions, content production, and team collaboration.

Compensation

Competitive salary, bonus opportunity, retirement account, health benefits, and long-term growth potential. Compensation will be based on experience, strategic ability, and demonstrated success building creative systems for considered-purchase products. The right candidate will have significant opportunity to grow with the company as we scale.