Creative Strategist

About the role

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. Our platform has powered over $2B in capital raises across 1,000+ campaigns, including notable successes like EnergyX ($88M), Green Bay Packers ($65M), and Miso Robotics ($72M+).

Responsibilities

• Strategic Creative Direction
• Develop creative strategies and campaign concepts grounded in audience insight and performance goals
• Write clear, testable creative briefs that drive measurable results
• Lead creative across key channels (paid social, landing pages, email)
• Translate data into actionable creative direction and iterate based on performance
• Performance Optimization & Experimentation
• Analyze performance metrics (CTR, CVR, ROAS, etc.) to inform creative decisions
• Design and execute A/B tests to continuously improve outcomes
• Connect top-of-funnel creative performance to deeper funnel metrics (conversion, revenue)
• Identify patterns in performance data and translate them into scalable creative insights
• AI-Enabled Creative Workflows
• Use AI tools to accelerate research, ideation, testing, and production
• Experiment with AI-driven workflows to increase creative output and speed
• Identify opportunities to streamline creative processes using automation and tooling
• Contribute to building repeatable workflows the broader team can adopt
• Client Engagement & Creative Leadership
• Act as the creative lead for assigned clients and campaigns
• Present and defend creative strategy with confidence and clarity
• Provide strategic guidance on messaging, positioning, and creative direction
• Ensure all deliverables meet a high bar for quality and performance
• Project Ownership & Collaboration
• Own creative timelines and deliverables across multiple campaigns
• Collaborate cross-functionally with paid media, production, and retention teams
• Identify risks early and proactively drive solutions
• Help improve internal creative processes and team efficiency

Requirements

• Proven experience in creative strategy, ideally in performance marketing or DTC environments
• Strong portfolio demonstrating creative work tied to performance outcomes (e.g., ROAS, CTR, conversions)
• Strong business and market curiosity, with a natural interest in how companies grow, invest, acquire customers, and drive revenue, and a habit of staying up to date on trends across marketing, consumer behavior, and emerging industries
• Ability to think across the full funnel, not just top-of-funnel creative
• Strong copy and concept development skills
• Excellent communication and ability to present to internal and external stakeholders
• A problem-solver mindset with the ability to operate in fast-paced, evolving environments
• Experience using AI tools (e.g., Claude, Zapier etc.) to enhance creative workflows
• Curiosity and willingness to experiment with new tools and approaches
• Ability to identify opportunities where AI can improve speed, scale, or quality