Growth Marketing Strategist

Responsibilities

• Lead creative strategy for paid social - developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channels
• Analyze performance data, audience insights, and cultural trends to drive clear, actionable creative direction for internal teams and external partners
• Identify what’s working, what’s not, and why through creative performance analysis, then develop iteration plans
• Stay updated on platform trends and bring fresh, on-brand concepts to the table consistently
• Collaborate closely with the creative team to brief, review, and refine concepts across various formats
• Map and communicate creative frameworks, testing plans, and campaign structures

Requirements

• 2-4 years of experience in growth marketing, paid social, or performance creative strategy, preferably at a DTC brand or performance-focused agency
• Hands-on experience with Meta ads; TikTok/Paid Social experience is a strong plus
• Strong creative instincts - turning data insights into compelling concepts and communicating them clearly to a creative team
• Comfortable with performance metrics (CPA, ROAS, CTR, CVR) and translating them into creative decisions
• Familiarity with creative analytics platforms and MTA/incrementality partners is preferred
• Highly organized and detail-oriented - ensuring briefs are accurate, deadlines are met, and ads are correctly named
• Genuinely curious and eager to grow - building with a fast-growing brand that’s still writing the playbook
• Excited to use AI tools to iterate on creative mockups, draft briefs, and explore possibilities
• Prior experience with a high-growth brand in the $30M-$150M range is a strong plus

About the Role

This is a full-time position with a hybrid schedule - you must be able to work in our Philadelphia office on Tues/Wed/Thurs.

Benefits

• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Printfresh

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do: Do the Right Thing, Just Say It, Do What It Takes, Just Off-Center, Customer-Centric, Learning Oriented.

Culture

We’re a fast-growing, creative team dedicated to pushing the boundaries of fashion and design. Work in an environment that encourages innovation, collaboration, and professional growth.