Lead Growth Marketing Strategist

About the role

The Lead Growth Marketing Strategist will design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals. The position involves owning campaign strategy, testing new growth tactics, optimizing performance, and scaling programs that deliver business impact.

Responsibilities

• Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
• Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
• Growth Tactics: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
• Data-Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
• Cross-Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
• Revenue Impact: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.

Requirements

• 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
• Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
• Strong analytical skills and comfort using data to inform decisions and optimizations.
• Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
• Collaborative mindset — able to partner effectively across marketing, sales, and product.
• Curiosity and creativity in testing new tactics and scaling what works.
• Experience with Agile Marketing and Healthcare Industry marketing a plus.

Qualifications

• Master's degree in Marketing, Business Administration, or related field preferred.
• Proven track record of successful campaign execution and revenue growth.
• Experience with Google Analytics and other digital analytics tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Skills

• Marketing Automation (HubSpot, Marketo)
• CRM Platforms (Salesforce)
• Google Analytics
• Content Creation
• Email Marketing
• SEO/SEM
• Analytics & Reporting
• Project Management
• Agile Marketing
• Healthcare Industry Knowledge

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.
• Flexible and dynamic culture with opportunities for professional growth.
• Work alongside some of the most talented and dedicated teammates.
• Definitive Cares, our community service group, gives all of us a chance to give back.

Pay

The salary range for this position is $114,000 – $172,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.

Schedule

This is a full-time position based in the United States.