Growth Strategist Lead

About the role

The Growth Strategist Lead is responsible for identifying new opportunities for growth within Abacum. This role involves experimenting with various channels and content formats to scale the company's demand generation efforts. The ideal candidate should have a proven track record of success in similar roles and a strong interest in leveraging AI and automation to streamline processes.

Responsibilities

• Find the wedge: Identify untapped opportunities for scaling the current foundation and strong demand generation motion.
• Experiment, iterate, and ship fast: Design and own an experimentation program where every test has a clear hypothesis, measurement plan, and logged results. Scale what works and kill what doesn't.
• Operate AI-natively: Automate manual tasks using tools like Clay for enrichment, n8n for workflows, and AI to replace repetitive work.
• Own the number: Instrument your experiments from day one and be the first to call out failures. Translate findings into clear, actionable plans.
• Write the playbook: Document successful strategies and share them with the team to ensure scalability and continuous improvement.

Requirements

• High agency and strong sense of ownership.
• Able to operate in ambiguity and make decisions quickly.
• Strong technical and analytical skills, fluent in data analysis and metrics.
• Genuinely curious about how AI is transforming the growth function.
• A bias to action and comfortable with ambiguity.

Qualifications

• Experience in similar roles, preferably in early-stage startups or consulting firms.
• Proven track record of successfully scaling demand generation efforts.
• Fluency with data and metrics, able to inform strategy and pressure-test assumptions.
• Comfort with AI and automation, willing to build systems that automate manual processes.

Benefits

• Competitive compensation including equity package.
• Competitive vacation policy.
• Medical insurance.
• L&D budget.
• Access to Meditopia (wellbeing platform).
• Language courses (English / Spanish).

Pay

$145K - $190K

Schedule

Full-time