Creative Strategist, Influencer Marketing

About the role

Small Girls PR is growing and we are looking for a Creative Strategist to join our influencer marketing team. The role works with a wide range of creative and innovative brands across food & beverage, wellness, and consumer tech.

Responsibilities

• Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications
• In partnership with junior staff, oversee all administrative tasks relating to the client (e.g. activity reports, client agendas, meeting schedules, etc.)
• Support teamwide project management helping to create and manage timelines, report on daily action items, and organize team materials so that the team functions with efficiency and efficacy
• Execute paid and earned influencer campaigns. Conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach to influencers, negotiate influencer rates and deliverables within budget, track and report on influencer placements
• Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute
• Manage the account payables process, receiving influencer invoices and ensuring payment to partners
• Participate in client calls and communication including influencer recommendations, campaign updates and client approvals
• Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your rolodex
• Exercise sound judgment in determining how and where to spend OOP to ensure deliverables & client KPIs are met to spec, within budget, and under deadline - while rendering the most share-worthy campaigns and programs possible
• Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on
• Mentor and oversee junior staff on execution of work

Requirements

• Experience - Minimum of 2-3+ years of relevant experience within the influencer marketing space (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships
• Organization - Ability to monitor progress of personal and team deliverables as well as the status of influencer deliverables and projects. Works well with integrated teams when called upon, ensuring every individual is contributing to the team’s success
• Detail-Oriented - Spot a typo a mile away, diligent with formatting, double checks everything twice and never forgets or misses a deadline
• Social Savvy - Researches industry trends for campaign ideas, creative content and influencer outreach. Friends would consider you “chronically online” and you’re in-the-know about relevant trends, pop-culture moments or news. Strong understanding of platform and content best practices and uses that knowledge to amplify creator storytelling and content
• Communication - Verbal and written communication skills with the ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks
• Solution-Oriented: Looks for creative solutions to problems, providing ideas internally to improve team or company-wide processes
• Content & Trend Obsessed - Scrolls TikTok for hours in your spare time, has a list of dream Twitch & YouTube influencers you’d love to work with someday, consumes and is endlessly inspired by content & creators. Connects the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, “wow I wish I thought of that!”
• Eager to Learn & Collaborate - Interested in growing linearly as an influencer expert and beginning to understand integrated communications. Works well with individuals with specialties outside of your own (ex: earned press and event production) because of your excitement to bring in new perspectives, willingness to understand their needs and ability to collaborate for the greater good of the client

Qualifications

• Minimum of 2-3+ years of relevant experience within the influencer marketing space (agency or in-house)
• Minimum of 2-3+ years of relevant experience negotiating contracts, creating and managing successful influencer campaigns
• Minimum of 2-3+ years of relevant experience maintaining a strong network of influencer and agent relationships
• Ability to monitor progress of personal and team deliverables as well as the status of influencer deliverables and projects
• Works well with integrated teams when called upon, ensuring every individual is contributing to the team’s success
• Spot a typo a mile away, diligent with formatting, double checks everything twice and never forgets or misses a deadline
• Researches industry trends for campaign ideas, creative content and influencer outreach
• Friends would consider you “chronically online” and you’re in-the-know about relevant trends, pop-culture moments or news
• Strong understanding of platform and content best practices and uses that knowledge to amplify creator storytelling and content
• Verbal and written communication skills with the ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks
• Looks for creative solutions to problems, providing ideas internally to improve team or company-wide processes
• Consumes and is endlessly inspired by content & creators. Connects the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, “wow I wish I thought of that!”
• Interested in growing linearly as an influencer expert and beginning to understand integrated communications. Works well with individuals with specialties outside of your own (ex: earned press and event production) because of your excitement to bring in new perspectives, willingness to understand their needs and ability to collaborate for the greater good of the client

Skills

• Excellent communication skills
• Strong organizational and project management skills
• Ability to work independently and as part of a team
• Knowledge of influencer marketing trends and best practices
• Ability to conduct social listening and analyze data
• Strong negotiation and relationship-building skills
• Ability to manage multiple projects simultaneously
• Ability to work with a variety of clients and industries

Benefits

Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care

A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more

AI Leadership committee training at the intersection of PR and AI

Employee-led committees shaping company policy and organizing team celebrations from book clubs to outings

Pay

$70,304 - $70,304 depending on experience

Schedule

Hybrid schedule, working two days a week in the office