Creative Strategist

About the role

This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.

Responsibilities

• Own creative reporting and learning recaps across assigned products and verticals
• Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
• Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
• Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
• Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
• Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
• Develop messaging systems and playbooks that improve consistency, speed, and creative quality
• Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness
• Support author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
• Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
• Provide clear direction and feedback to creators, editors, and production partners throughout execution
• Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed
• Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
• Maintain awareness of emerging platform trends, creative formats, and audience behaviors
• Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
• Ensure messaging and claims remain compliant with approved legal and brand guidelines
• Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
• Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
• Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution

Qualifications

• Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
• Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
• Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
• Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes

Preferred Qualifications

• Familiarity with AIDA, PASDA, and other direct-response copy frameworks
• Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping

Workplace Arrangement

This role is hybrid (3x per week in office) based in Calabasas, CA.

Compensation

• Competitive salary + bonus
• Unlimited PTO and sick time
• Company-paid medical, dental, and vision insurance
• $100/month Health & Wellness stipend
• Free Employee Assistance Program (EAP)
• $100/month Personal Workspace/Office stipend
• Perks: $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match