Creative Services Manager

Creative Leadership & Brand Stewardship

Execute the creative evolution of the USCCA® and Delta Defense brands, providing strategic creative direction for major campaigns, product launches, member communications, and brand initiatives led by the Creative Director's vision and direction.

Ensure alignment between visual design and written messaging across all marketing channels to deliver cohesive, compelling brand storytelling.

Translate strategic business goals into integrated creative solutions that connect brand, messaging, and customer experience.

Provide creative oversight and feedback on both design and copy deliverables to ensure consistency in brand standards, voice, tone, quality, and effectiveness.

Champion creativity and innovation while maintaining a strong focus on business objectives and measurable outcomes.

Creative Strategy & Innovation

Develop and maintain scalable creative standards, design systems, brand guidelines, and content frameworks to ensure consistency, efficiency, and quality across all creative outputs.

Identify opportunities to improve creative effectiveness, streamline production processes, and enhance audience engagement through innovation and experimentation.

Stay informed on industry trends across design, content marketing, brand strategy, and creative technology.

Integrated Campaign Development

Lead the development of integrated creative campaigns spanning digital, print, social media, email, video, web, and member communications.

Partner with marketing stakeholders to ensure campaigns are strategically aligned, creatively compelling, and effectively executed across channels.

Guide the creative development process from concept through execution, ensuring visual and written elements work together to achieve campaign objectives.

Support user experience, engagement, conversion, and retention goals through effective creative strategy and execution.

Team Leadership & Development

Lead, mentor, and develop a multidisciplinary creative team of graphic designers and copywriters by providing clear direction, actionable feedback, coaching, and growth opportunities.

Foster a collaborative, high-performance culture that encourages creativity, accountability, continuous improvement, and professional development.

Partner with Creative Team Leads to manage day-to-day team operations while providing strategic leadership and long-term talent development.

Conduct performance management, career development planning, and succession planning activities to support team growth and organizational scalability.

Creative Operations & Project Management

Oversee creative operations including project prioritization, workflow management, resource allocation, and production planning across design and content functions.

Ensure high-quality, on-time delivery of creative assets while balancing business priorities, team capacity, and operational efficiency.

Continuously evaluate and improve creative processes, systems, and workflows to increase scalability, speed, and effectiveness.

Monitor team workload, identify resource needs, and collaborate with leadership on capacity planning and organizational development.

Cross-Functional Collaboration

Partner with marketing, brand, product, sales, education, and executive leadership teams to align creative strategy with business objectives.

Present creative concepts, campaign strategies, and performance insights to senior leadership and key stakeholders.

Influence cross-functional teams through strong communication, storytelling, and creative problem-solving.

Coordinate with external partners, agencies, photographers, printers, freelancers, and vendors as needed.