Creative Services Director

About the role

WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach, Florida, is seeking a Creative Services Director to bring the WPBF 25 News brand to life through targeted, research-driven marketing campaigns across television, digital, social, paid media, and streaming platforms. This position requires in-office presence five days a week, with occasional off-hours work during severe weather or breaking news.

Responsibilities

• Create, lead, and implement brand marketing for WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach.
• Manage production of compelling image, sweeps, and special event campaigns for all platforms.
• Identify dynamic multi-platform strategies to increase brand awareness and ratings.
• Oversee the creative team in producing brand-targeted station/news/weather image campaigns, targeted special reports, daily topicals, digital/streaming content, programming, and special event campaigns.
• Provide inspiration and strategic direction to grow the skillset of the creative team, which includes an Assistant Creative Services Director, a Senior Writer Producer, and two promotional producers.
• Manage production and posting of targeted social media marketing.
• Collaborate, manage, and execute dynamic outside media advertising efforts.
• Serve as liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities.
• Attend outside community functions or meetings.
• Manage television promotional inventory on WPBF 25, digital platforms, Very Local West Palm Beach, Estrella TV West Palm Beach, and MeTV.
• Develop and monitor the annual department budget and expenses.

Requirements

• 3-5 years of experience in station marketing, promotion, or brand management.
• Creative, compelling writing skills, with the ability to use research to meet station goals.
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit, and ENPS.
• Ability to conceive and critique creative concepts and graphic designs for internal and external station branding.
• Strong collaboration and communication skills with news staff and interdepartmental personnel.
• Valid driver’s license (hire contingent on a good driving record).
• College degree preferred or equivalent work experience; related military experience will be considered.

Benefits

• Medical, dental, and vision coverage.
• 401(k) matching.
• Emotional wellness support.
• Paid time off.
• Paid parental leave.
• LGBTQ+ health services.
• Additional benefits to meet individual and family needs.

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states, reaching nearly 25 million U.S. television households. HTV is recognized for distinguished journalism, industry innovation, and community service.