Creative Services Director

Responsibilities

• Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach.
• Manage production of compelling image, sweeps, and special event campaigns for all platforms.
• Identify dynamic multi-platform strategies to increase all stations' brand awareness and ratings.
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms.
• Elevate the look and feel of the #1 local news station in the market, while managing and inspiring an award-winning creative team.
• Provide inspiration and strategic direction to grow the skillset of our creative team.
• Manage production of and posting of targeted social media marketing.
• Collaborate, manage, and execute dynamic outside media advertising efforts.
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities.
• Attend outside community functions or meetings.
• Manage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach, and our multicast channels Estrella TV West Palm Beach.
• Develop and monitor annual department budget and expenses.

Requirements

• 3-5 years in station marketing/promotion/brand management.
• Must be creative, a compelling writer, and be able to use research to meet station goals.
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit, and ENPS.
• Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding.
• Collaborate and meaningfully communicate with news staff and interdepartmental station personnel.
• Valid driver's license (hire is contingent on good driving record).
• College degree preferred or equivalent work experience.
• Related military experience will be considered.

Qualifications

Values in Action: At Hearst Television, we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. Please refer to the company's website or job descriptions to learn more about them.