Creative Services Director

The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it. Creative Services Director The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it. Description JOB DESCRIPTION Creative Services Director WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach Florida, is looking for a Creative Services Director. This is a position requiring a strong leader who can bring the WPBF 25 News brand to life through creating and developing targeted research-driven marketing campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming. As Creative Services Director, you will be required to be in office 5 days a week and on occasion off hours in the case of severe weather or breaking news. You will be asked to use strategy and vision showing your creativity utilizing the latest industry marketing trends and managing numerous projects simultaneously. You will elevate the look and feel of the #1 local news station in the market, while managing and inspiring an award-winning creative team consisting of an Assistant Creative Services Director, a Senior Writer Producer and two promotional producers. Join Hearst Television, one of America's most respected multimedia companies, while living near the beach and enjoying the outdoors year-round in beautiful South Florida! Responsibilities Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach and Very Local West Palm BeachManage production of compelling image, sweeps and special event campaigns for all platformsIdentify dynamic multi-platform strategies to increase all stations brand awareness and ratingsOversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platformsProvide inspiration and strategic direction to grow the skillset of our creative teamManage production of and posting of targeted social media marketingCollaborate, manage and execute dynamic outside media advertising effortsLiaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activitiesAttend outside community functions or meetingsManage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach and our multicast channels Estrella TV West Palm Beach, and MeTV.Develop and monitor annual department budget and expenses Requirements 3-5 years in station marketing/promotion/brand managementMust be creative, a compelling writer, and be able to use research to meet station goalsWorking knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPSConceive and critique creative concepts and graphic designs to be incorporated into internal and external station brandingCan collaborate and meaningfully communicate with news staff and interdepartmental station personnelValid driver's license (hire is contingent on good driving record)College degree preferred or equivalent work experience.Related military experience will be considered Values in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve. Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits. Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffPaid Parental LeaveLGBTQ+ Health ServicesAdditional benefits to meet your and your family's needs About Us Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. Please refer to the company's website or job descriptions to learn more about them.