Jobs · Marketing · Oklahoma

Creative Services Director

KOCO 5 · Oklahoma City, OK · 2 wk ago
MarketingFull-time

Job Responsibilities

  • Manage production of compelling image, sweeps and special event campaigns for all platforms
  • Schedule staff station community and promotional events
  • Responsible for the development and execution of station promotion for our linear platform, MeTV, KOCO.com and app along with Very Local Oklahoma
  • Supervise creative team in brand, image, and daily topical promotion
  • Produce on and off-air promotions
  • Special projects coordination & fulfillment
  • Produce effective news & programming promotion
  • Produce & post targeted social media marketing
  • Manage inventory for daily on-air logs as directed and as needed
  • Identify and implement strategies for increasing station ratings and brand awareness
  • In-person attendance is required
  • Requirements

    • A minimum of 5 years in station marketing/promotion/brand management
    • Wide Orbit and ENPS experience is a plus
    • Must have a winning attitude and a commitment to excellence and quality promotion
    • Must have proven skills of collaborating with News staff and station personnel
    • Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience
    • Non-linear editing required; efficient in Adobe Creative Suite or similar application
    • Creative writing and conceptualization; able to craft compelling messages based on station research
    • Excellent verbal communication & strong writing skills
    • Detailed oriented & organized
    • Excellent communication & interpersonal skills
    • Demonstrated personnel management and development skills
    • Graphic Skills preferred
    • Valid driver’s license (hire is contingent on good driving record)
    • Related experience and/or training considered as well as a combination of education and experience
    • Military training from Defense Information School (DINFOS) will be considered

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