Creative Lead, Performance Copy
About the role
Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives.
Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign.
Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels.
Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies.
Responsibilities
- Partner with senior leaders and cross-functional teams to develop messaging that resonates, and steward a brand voice that sets Kin apart in a category long overdue for a rethink.
- Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight.
- Collaborate with editorial content, SEO, design, and channel managers.
- Collaborate with cross-functional partners to maintain messaging clarity and consistency across the business.
- Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency.
Requirements
8+ years of copywriting and creative leadership experience across brand and growth work, in-house and/or at an agency.
A portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels.
Experience absorbing performance data and iterating to make every campaign better than the last.
Clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non-creative audiences.
Demonstrated experience collaborating across teams and functions.
Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work.
Proven ability to balance strategic creative leadership with direct, hands-on execution.
A collaborative approach that enables cross-functional partners and creative partners to do their best work.
Qualifications
None specified.
Skills
None specified.
Benefits
None specified.
Pay
Commensurate with experience.
Schedule
Not specified.