Creative Lead, Content & Copy

Purpose & Core Values

Our purpose at Cascade Maverik is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Essential Job Functions & Responsibilities

• Build and maintain a cohesive brand story that propels Cascade/Maverik Lacrosse to be top-of-mind in the lacrosse community.
• Craft and evolve brand voice for consistency on all touchpoints across all channels.
• Lead creative and conceptual ideation for brand content, product launches, events, and evergreen needs.
• Cross-collaborate with marketing team to understand business objectives before making creative recommendations.
• Confidently pitch ideas to marketing team and leadership with ability to react in real-time.
• Influence creative team to work toward common goals and intervene when needed to keep things on track.
• Ensure creative assets (copy, design & content) are optimized for social (IG, YT, paid), digital, ecomm, and retail channels.
• Assist production team with planning, organizing and executing content productions.
• Affiliate with freelance support if/when needed.
• Possess deep understanding and interest around consumer-first content and how it impacts social channels.
• Attend productions & content shoots (as needed) to create timely content for relevant platforms.
• Stay up to date on industry tools, techniques, and best practices in social media, copywriting, and Ai.

Qualifications

• 5-7 years of copywriting experience working in-house, agency-side or through other creative environments.
• Strong portfolio demonstrating a mix of scalable creative campaigns and content executions.
• Experience managing and/or collaborating with a nimble creative team.
• Proficient in the Microsoft Suite specifically Word & PowerPoint with familiarity on Adobe Suite (InDesign, Illustrator, Photoshop), and other creative tools.
• Proven ability to work within specifications of brand style-guide while elevating and evolving creative execution.
• Self-motivated problem-solver capable of managing multiple projects under tight deadlines.
• Team player with collaborative skills, open to creative direction while possessing a strong personal point of view.
• Comfortable presenting to a group/audience with excellent listening and communication skills.
• Passion for men’s and women’s lacrosse (plus a general understanding of sports) preferred.
• Willingness to travel as needed.

Benefits

We are committed to employing a diverse workforce and are an equal opportunity employer. We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.