Performance Creative Lead

About the role

You will own the visual identity of OPEX, CoachRx, and LearnRx, and be held to the same standard as the rest of marketing: trials, signups, engagement, efficiency. The brand aesthetic should match the quality of the products. That is the job.

Responsibilities

• Raise the value of the fitness coach.
• The visual world of three brands.
• The visual identity for OPEX, CoachRx, and LearnRx, and an AI-enabled design system the whole team builds on.
• Social-first creative that wins organically and scales into paid.
• Website visual identity and on-page conversion (we build in Framer).
• The visual world of our email strategy and four core brand newsletters.
• Campaigns, co-developed with the CMO from concept through full asset system.
• Event and experiential creative for OPEX Live.
• The brand standard across everything we put into the world.

Requirements

• +Are genuinely both: a brand and design-system thinker and a performance creative with numbers to show for it
• +Have built or owned a design system others used day to day
• +Read performance data and let it shape what you make next
• +Use AI creative tooling to scale output without lowering the standard
• +Design hands-on across web, social, email, and events; Framer experience is a plus, or you'll learn it fast
• +Can take strategic direction and return a visual world, then defend it with reasoning

Qualifications

• ×Treat performance as someone else's problem
• ×Would trade long-term brand credibility for a short-term click
• ×Need a fully spec'd brief for every asset

Benefits

• Healthcare stipend
• 401(k) company match
• Gym membership
• Annual team retreat
• Work from anywhere
• Flexible time away

Pay

Compensation is reviewed every year and tied to your performance and the company's.

Schedule

Full-time, remote position.