Creative Director - EST

About the role

As we scale from $300M+ ARR toward $1B, HiBob is seeking a Creative Director who is equal parts visionary architect and hands-on creative leader. You won’t just manage design—you will define the heartbeat of the HiBob brand, transforming it into a category-defining visual and narrative system that challenges the status quo of the HR tech space. Day-to-day, you are the bridge between high-level brand strategy and rigorous execution. You lead creative reviews with a discerning eye, translating complex business objectives into actionable art direction that is as conversion-focused as it is beautiful.

Partnering deeply with Brand, Regional Marketing, Demand Generation, and Product Marketing, you ensure our visual storytelling is cohesive across every touchpoint, from high-impact TV and OOH campaigns to digital performance assets. You will spearhead a complete overhaul of our visual identity, creating a compelling, human-centric design language that resonates deeply across the US market and beyond. We are looking for a storyteller who understands that design is a business lever; someone with a rock-solid graphic design background who sees beyond the layout. You understand that great art direction is the foundation for a brand that disrupts, engages, and endures. You will lead the charge in building a world-class creative culture, managing internal talent, contractors, and agencies to ensure every pixel and every word elevates our position as a leader defining the future of work.

Responsibilities

• Brand Evolution: Elevate HiBob’s visual identity into a distinctive, category-leading system globally.
• Creative Engineering: Operationalize AI within design workflows to increase throughput while maintaining elite creative standards.
• Governance: Establish and lead a scalable brand governance and creative review process to ensure quality across global campaigns.
• Leadership: Manage and mentor a high-performing creative team spread globally.
• Market Impact & Brand Activation: Spearhead our entry into high-impact brand marketing, successfully launching and scaling campaigns across TV/CTV, Out-of-Home (OOH), and experiential events. Drive a rigorous approach to scaling on-brand paid creative, ensuring every asset is optimized for maximum market penetration and brand salience.
• Creative Leadership & Strategy:
  • Define and own the long-term visual language, design system, and "brand code" for HiBob.
  • Lead the creative direction for brand campaigns, partnership activities, and flagship corporate activations and assets.
  • Direct agency partners for creative execution, ensuring all external work aligns with in-house brand standards.
  • Act as the ultimate guardian of the HiBob brand system, ensuring visual and narrative integrity across every global touchpoint and digital interface.
  • Partner with external agencies and Regional Marketing Managers to orchestrate high-quality execution that balances global standards with local market nuance.
• Team & Operations Management: Lead, mentor, and inspire a multidisciplinary creative team, cultivating a high-performance environment where "good" is only the starting line. Manage the end-to-end creative lifecycle, from ideation to execution, scaling creative throughput without compromising on craft.
• Digital & Performance Alignment:
  • Oversee the translation of brand direction into scalable, high-performing creative across the full funnel.
  • Collaborate with the Performance Creative Engine to optimize ad iterations, variants, and digital landing pages while maintaining brand integrity.
  • Ensure the design system supports localized execution for regional marketing teams.
  • Link creative art direction to tangible business outcomes, utilizing rigorous measurement and data insights to optimize brand impact and performance.
• AI & Innovation:
  • Lead the adoption of AI-enabled design workflows (e.g., generative visual brand language) to reduce production cycle times.
  • Act as a guardian against "generic" AI output, ensuring brand judgment and human creativity remain the core of the function.

Requirements

• Must be physically located in EST timezone.
• Experience: 10+ years of creative leadership in B2B SaaS or a high-growth tech environment.
• Brand Marketing Partnership: Proven expertise in acting as a strategic partner to Brand Marketing leadership, with a demonstrated ability to align creative output with high-level business growth objectives.
• Graphic Design Background: A strong foundation in hands-on graphic design, typography, and visual layout is required to lead, critique, and elevate our creative output.
• Agency Management: Extensive experience partnering with external agencies, from onboarding and briefing to creative direction and performance oversight, to ensure global brand consistency and high-quality execution.
• Portfolio: A world-class portfolio demonstrating mastery in brand identity, high-impact campaigns, and narrative storytelling.
• Technical Skills: Expert knowledge of modern design tools (Figma, Adobe Creative Suite) and practical experience integrating AI video/design tools (e.g., Runway, Midjourney) into production workflows.
• Leadership: Proven track record of managing and scaling creative teams in a matrixed, global organization.
• Education: BA in Design, Fine Arts, or a related field (Master’s preferred).

Benefits

• Ownership & Financial:
  • Equity in a global, high-growth HR tech SaaS leader.
  • 401(k) with a 3% company match effective the month following your start date.
  • $2,500 employee referral bonus.
• Health & Wellbeing:
  • Medical, dental, and vision coverage from day one.
  • $1,920 annual wellness stipend to support your physical and mental wellbeing.
  • Annual Headspace membership and expanded wellness benefits.
• Workplace Flexibility:
  • Hybrid working model for Bobbers in the NY metro area.
  • Temporary work from anywhere for up to 2 months per year (after 6 months).
• Work-Life Balance:
  • Generous paid time off and company holidays to rest, recharge, and enjoy.
  • Bob Balance Days – 4 additional days within a calendar year (company-wide long weekend at the beginning of each quarter).
  • Your birthday off — plus a special gift from us.
  • Work From Home: Home office allowance to set up your ideal workspace.
• Community & Culture:
  • Two paid Social Impact days each year to give back to causes you care about.
  • Frequent team and company social events, both in-person and virtual.
  • Dog-friendly office.

Must be physically located in the EST timezone.