Creative Director

Job Duties

• Lead Creative Strategy: Translate business goals and marketing strategies into breakthrough creative concepts across brand, digital, social, retail, and experiential.
• Inspire & Manage Teams: Guide and mentor a multidisciplinary creative team, fostering a culture of collaboration, experimentation, and excellence.
• Own the Brand Voice & Look: Evolve and maintain brand standards and visual systems, ensuring consistency across all touchpoints — from product packaging to influencer content.
• Campaign Development: Concept and oversee the execution of 360° campaigns for new products, seasonal promotions, and partnerships, including video, photography, OOH, and digital assets.
• Collaborate Cross-Functionally: Partner with Product, Performance Marketing, UX/UI, and Content teams to ensure alignment and cohesion between creative and customer experience.
• Trend Leadership: Stay ahead of cultural and design trends in fitness, tech, and lifestyle, using insights to inform creative decisions and keep the brand fresh and relevant.

Qualifications

• 7+ years of experience in a senior creative role, preferably with direct-to-consumer, fitness, wellness, or lifestyle brands.
• Strong portfolio showcasing cross-channel creative work — particularly in video, digital, and integrated brand campaigns.
• Proven leadership and team management skills with a passion for coaching and developing talent.
• A storyteller at heart with a strong visual eye and sharp understanding of audience psychology.
• Deep understanding of brand-building and performance marketing principles.
• Familiarity with at-home fitness culture and the wellness space is a major plus.

Benefits

• Medical, Dental, Vision Insurance: Company covers 80% for employees only.
• Life Insurance: Covered by the company.
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
• 5 Sick Paid Leave
• 7 Paid Holidays (Eligible after probation period).
• Vacation
• Company provides discounts for fitness equipment for our employees.