Creative Director
Gibson Dunn · New York, United States · 3 wk ago
HybridArt & Creative$280k–$325k/yrFull-time
Responsibilities
- Translate firm strategy into a cohesive brand strategy that enhances differentiation and client engagement across regions.
- Provide creative direction across communications, content, digital and social media, and event programs.
- Establish and maintain global brand standards, balancing consistency with cultural and regional adaptation.
- Oversee visual identity systems, templates, and global asset libraries to ensure brand integrity at scale.
- Grow and scale an in-house creative services function tailored to Gibson Dunn’s needs.
- Identify, select, and implement design technology (project management tools, digital asset manager, brand automation) to enable efficient collaboration across regions.
- Identify, select, and onboard external agencies as needed to leverage complementary skill sets and augment internal capacity.
- Establish a dedicated project management capability within the Creative Design team to ensure timely, efficient, and high-quality delivery of all creative initiatives and campaigns.
- Define and implement standardized processes for project intake, prioritization, scheduling, and resource allocation.
- Introduce project management tools and dashboards to provide visibility into timelines, budgets, and deliverables.
- Monitor performance metrics and continuously optimize workflows for scalability and efficiency.
- Oversee the identification, selection, administration and optimization of Digital Asset Management (DAM) platform, ensuring proper organization, metadata tagging, version control, and compliance with brand standards.
- Develop and enforce governance policies for asset lifecycle management, including upload, storage, retrieval, archival, and user access permissions to maintain data integrity and security.
- Exhibit willingness and aptitude for identifying and implementing AI-driven solutions that improve design speed, scalability, and personalization while maintaining brand integrity.
- Leverage AI tools to enhance creative workflows, including generative design, image creation, and automated content adaptation.
- Support integrated communications campaigns with cohesive and compelling designs.
- Collaborate with cross-functional teams to ensure seamless, on-brand execution.
- Measure effectiveness using analytics and adjust strategies to maximize ROI.
- Communicate brand guidelines, toolkits, and systems across offices worldwide.
- Provide brand training and communication plans that embed brand standards.
- Manage, grow, and retain a high performing, globally distributed creative team.
- Establish appropriate resourcing models (designers, project managers, contractors, agencies) to provide 24x7 service to lawyers globally.
- Foster a culture of creativity, accountability, and innovation.
Qualifications
- 15+ years in design, brand, or creative leadership, with at least 7 years in a leadership role.
- Experience in a legal, professional services, or B2B environment is strongly preferred.
Skills
- Global Perspective: Demonstrated success leading brand and creative initiatives across multiple regions (Americas, EMEA, APAC).
- Creative Leadership: Proven ability to set and articulate a compelling brand vision and inspire creative excellence.
- Strategic Acumen: Strong track record of aligning brand and design strategy with business goals.
- Operational Expertise: Experience building and scaling in-house creative services functions.
- Technical Proficiency: Familiarity with PM tools, DAM platforms, and Adobe Creative Suite.
- Project Management: Skilled at prioritizing, planning, and delivering complex, multi-stakeholder initiatives.
- Collaboration & Influence: Exceptional ability to partner with executives, lawyers, and cross-functional professional stakeholders.
- Team Development: Success in hiring, mentoring, and leading global, diverse design teams.
- Industry Awareness: Knowledge of design, marketing, and digital trends, with ability to adapt them to a highly professional and confidential client environment. Adept at exploring and implementing AI-driven solutions.
Benefits
The annual compensation range for this position is $280,000 - $325,000. The salary offered within this range will depend upon qualifications and other operational considerations.
Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.