Creative Director

About The Role

We're looking for a Creative Director to lead the creative vision across Cleo — from brand identity and campaign ideas to the performance creative that runs across our paid channels every week. This is a senior, hands-on leadership role overseeing the creative studio. You'll set the creative standard for everything we make, build and develop a high-performing creative team, and work closely with growth, brand, and product to make sure the work lands.

Key Responsibilities

• Define and evolve Cleo's visual identity — making sure it's distinctive, consistent, and built to scale across markets and formats
• Own the creative expression of Cleo's brand personality, including how Roast Mode and other signature product moments come to life visually and tonally
• Build and maintain a creative system that gives the team guardrails without killing creative freedom
• Lead the creative strategy for paid social across Meta, TikTok, and beyond — building a fast, high-volume test-and-learn process
• Partner closely with the growth and performance marketing teams to understand what's working, translate insights into creative hypotheses, and iterate quickly
• Balance creative quality with the volume and pace that performance channels demand
• Lead end-to-end campaign development — from brief to concept to production — ensuring the work is strategically grounded and creatively excellent
• Build a production model that's efficient and scalable, making smart use of in-house resources, agencies, and freelancers
• Bring rigour to the briefing process so creative work is always tethered to a clear objective
• Creative Ops & Workflow Design and own the workflows that allow the creative team to operate at pace without sacrificing quality
• Build clear ways of working between creative and its key partners — growth, brand, product, and external agencies
• Track and report on creative output and effectiveness, using data to continuously improve the process

Experience We’re Looking For

• Experience in a creative leadership role, ideally spanning both brand and performance
• Proven track record building and scaling creative functions — you've done this from an early or scrappy stage, not just inherited a mature team
• Deep experience with paid social creative, particularly Meta and TikTok, and an understanding of what makes performance creative work at scale
• Experience managing agencies and production partners, and structuring those relationships for quality and accountability

Skills & Approach

• A rare combination of creative vision and operational rigour — you can inspire a team and build a workflow in the same week
• Strong strategic instincts — you can read a brief, identify the real opportunity, and push the work to be both original and effective
• Comfortable with data and willing to let performance inform creative decisions without letting it constrain them
• A natural collaborator who can influence across growth, product, and brand without relying on seniority