Coordinator, Digital Marketing and Web Design

About the role

Maintain all department and college webpages in DotCMS. Design webpage banners and graphics. Build event registration pages. Use UA calendar widget to promote events. Coordinate digital brochures and downloadable PDFs. Format and publish news stories and feature articles. Improve page layouts and user experience.

Responsibilities

• Website Audits: Conduct regular reviews for outdated information, check broken links, review accessibility compliance
• Email/CRM Marketing: Build and schedule recruitment email campaigns, create event reminder emails, develop inquiry nurture campaigns, format and test email templates, track campaign performance

Qualifications

Requires a relevant bachelor's degree and a minimum of 2 years of experience performing research and writing in varied styles, including social media content, letter writing, ad copywriting and publications writing.

Required Skills

• Ability to create and maintain web pages
• Proficiency with software applications, including Microsoft Office/Outlook
• Experience with emerging/popular web and social media apps

Working Conditions

• Job is physically comfortable; the individual is normally seated and has discretion about walking, standing, etc.
• May occasionally lift lightweight objects
• Standard working environment with possible minor inconveniences due to occasional noise, crowded working conditions and/or minor heating/cooling or ventilation problems
• Near continuous use (>70% of the time) of a video display terminal