Coordinator, Digital Marketing

About the Role

The Digital Marketing Coordinator supports the day-to-day execution of Suffolk's digital presence across external and internal channels, including social media, websites, email and digital signage. Working closely with the Digital Marketing Manager, Creative, Marketing Strategy, Internal Communications and IT, this role coordinates content, approvals, publishing, reporting and vendor workflows to ensure digital programs are delivered accurately, consistently and on schedule. The Coordinator brings a strong understanding of current digital marketing channels and trends to support integrated campaigns, monitor performance, maintain quality standards and identify opportunities for ongoing optimization. This role will support digital marketing efforts across Suffolk's national regions, business sectors, and vertical business units.

Scope of Responsibility

• Social media (organic and paid)
• Company websites and microsites
• Email
• Digital signage
• Campaign coordination and support
• Agency management
• Reporting and analytics

This role requires an on-site presence 4 days a week in our amazing Boston office - which offers free parking, a free on-site gym and cafeteria and other perks that make for a great culture and unique employee experience!

Responsibilities

• Draft, edit, schedule and publish organic social media content across Suffolk's corporate channels
• Maintain the social media content calendar, coordinating deadlines, creative assets and approvals with internal and external stakeholders
• Build relationships with regional teams, account leads, and internal subject matter experts to proactively source project updates, stories and other content opportunities for Suffolk's digital channels
• Monitor social media comments, mentions and messages; respond to routine engagement
• Support regional and executive leadership in strengthening their social media presence through scalable programs, resources and content guidance aligned with their individual voices and Suffolk's priorities
• Manage Suffolk's employee social advocacy platform, including weekly content updates
• Support paid social and search campaigns by coordinating creative assets, copy, audiences, approvals and agency deliverables
• Perform routine content updates and maintenance across Suffolk.com
• Serve as day-to-day liaison with the web development vendor, coordinating maintenance requests, testing, timelines and approvals
• Support search engine optimization and answer engine optimization efforts by coordinating reporting, reviewing recommendations and implementing approved website content updates
• Compile and analyze recurring performance reports across social media, websites, email and paid media, including website analytics reporting using Google Analytics 4
• Build, test and deploy email campaigns and newsletters, ensuring content, links, formatting, audiences and tracking are accurate
• Maintain and organize a central repository of approved digital assets for social media, websites, email and paid campaigns
• Coordinate digital signage content updates in partnership with Creative, IT and Internal Communications
• Support integrated digital marketing campaigns across social media, websites, email and paid media

Qualifications

• 1-2 years of experience in digital marketing, social media, communications or a related field, including internships or relevant agency experience
• Working knowledge of digital marketing channels, including social media, websites, email marketing, paid media and analytics
• Strong writing, editing, proofreading, and content-development skills, with the ability to adapt messaging for different audiences and channels
• Highly organized, with strong attention to detail and the ability to manage multiple deadlines
• Strong project-management and follow-through skills
• Ability to organize, validate, interpret, and clearly communicate digital performance data
• Ability to coordinate effectively with internal stakeholders, external agencies and vendors
• Proactive, curious, and able to contribute ideas and insights that strengthen digital marketing programs

Preferred Skills

• Experience using social media publishing or management platforms
• Experience working in a website content management system
• Familiarity with Google Analytics 4 and digital reporting tools
• Familiarity with email marketing platforms and campaign deployment
• Experience using project-management tools to coordinate tasks, approvals and deadlines
• Proficiency in Microsoft PowerPoint
• Experience working with agencies, vendors or external creative partners
• Exposure to paid social or paid search platforms, such as LinkedIn Campaign Manager, Meta Ads Manager or Google Ads, is a plus

Working Conditions

• Regularly required to sit for long periods of time; talk or hear; perform fine motor, hand and finger skills in the use of a keyboard, telephone, or writing
• Frequently required to stand; walk; and reach with arms and/or hands
• Specific vision abilities include close vision, distance vision, depth perception and the ability to adjust focus
• Office environment with a quiet to moderate noise level
• Job site walking

Benefits

• Competitive salaries
• Auto allowances and gas cards for certain roles
• Access to market leading medical and emotional and mental health benefits
• Dental and vision insurance plans
• Virtual care options for physical therapy and primary care
• Generous paid time off
• 401k plan with employer match and access to expert financial resources
• Company paid and voluntary life insurance
• Tax deferred savings accounts
• 10 backup daycare days each year
• Short- and long-term disability
• Commuter benefits