Digital Marketing & Design Coordinator

Role Responsibilities

• Campaign Building & Deployment: Plan, design, and schedule promotional email and SMS campaigns supporting new product launches, sales, and seasonal events.
• Flow Optimization: Manage and improve automated lifecycle flows, including welcome series, abandoned carts, post-purchase follow-ups, and back-in-stock alerts.
• Audience Segmentation: Build smart email lists to deliver highly relevant messages based on what car a customer drives, their interests, and their past purchase history.
• A/B Testing & Analysis: Run ongoing tests on subject lines, layouts, and send times to improve open rates, clicks, and revenue. Track the data and report on what is working.
• Design & Content Adaptation: Use established brand guidelines, templates, and creative assets to build visually clean, engaging emails.
• Team Collaboration: Partner with Product Development, Customer Service, and E-Commerce teams to align marketing messages with broader business goals.

Experience & Qualifications

• Experience: 1–2+ years of experience in email marketing, digital marketing, or a coordinate-level e-commerce role.
• Platform Skills: Hands-on experience with an Email and SMS Service Provider (ESP) like Klaviyo, Listrak, HubSpot, or similar systems.
• Creative Eye: Familiarity with Adobe Creative Suite, Figma, or Canva to assemble and format campaigns using existing brand templates. Basic HTML/CSS knowledge is a plus.
• Data Fundamentals: Ability to look at basic e-commerce metrics (Open rates, CTR, revenue) and understand how to use Google Analytics/GA4.
• Communication: Strong copywriting skills with the ability to write clean, engaging copy that speaks directly to car enthusiasts.
• Car Enthusiast Highly Preferred: You don't need to be a professional mechanic, but you must love automotive culture. Familiarity with the Nissan, Infiniti, Toyota, Lexus, off-road, or racing communities will give you a massive advantage in understanding our customers.