Conversion Rate Optimization Specialist

OverviewThe Conversion Rate Optimization (CRO) Specialist plays a critical role in improving inquiry rates across the organization's paid media landing pages. Reporting to the CRO Manager, this role is responsible for proposing, testing, and implementing strategic optimizations using behavioral analytics, A/B testing tools, and first-party funnel data. This role evaluates paid-media landing pages, synthesizes behavioral and user research, identifies conversion barriers, develops evidence-based recommendations, and manages assigned initiatives. Pay Range: $75,000 - $85,000Location: Remote, US What We Offer:Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campusesPaid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)Retirement Matching: 50% match on the first 6% of your contributions after 90 daysPaid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new babyCompetitive Insurance: Health, vision, and dental coverage for you and your dependentsPet Insurance: Competitive coverage for your furry family members through ASPCAHealth Plan Enrollment: Eligibility starts first of the month following completing one full month of employment What You'll DoExecute assigned landing page optimization initiativesApply structured heuristic evaluations to identify conversion barriers and improvement opportunitiesAnalyze analytics, behavioral data, paid-media performance, and user researchConsolidate findings into clear themes, problem statements, hypotheses, and recommendationsMaintain the experimentation backlog, research repository, and decision recordsCoordinate requirements, UX design, development, implementation, QA, launch, and measurementIdentify and advance high-confidence quick wins alongside controlled experimentsValidate message match between paid-media campaigns, visitor intent and landing-page contentPrepare concise slide decks communicating findings, recommendation, results and next stepsDocument wins, losses, and inclusive test as reusable program learningEnsure accuracy across tracking, data entry, reporting and experiment documentationSupport visit-to-inquiry improvement while monitoring downstream lead-quality indicatorsStay current on experimentation best practices, competitor trends and test ideation frameworksPartner with CRO, UX, development, paid-media, and agency stakeholders to advance assigned initiativesOther duties as assigned QualificationsEducation / Experience: Bachelor’s degree in marketing or related field or equivalent experience (required)Minimum of three years of experience in a conversion rate optimization, digital marketing, or performance UX role (required)Hands-on A/B testing experience (required)Prior experience in a similar role at an advertising agency (preferred)Proficient in GA4 and behavioral analytics tools (Hotjar, Contentsquare) (preferred)Knowledge base and experience should include HTML, CSS, JavaScript, and modern component-based web developmentFamiliarity with Optimizely, VWO, Uniform, or other experimentation platform Licenses / CertificationsCXL CRO Mini Degree (preferred)Meclabs MEC100 Certificate (preferred) SkillsApply knowledge and skills to complete tasks with minimal supervisionIdentify straightforward problems and recommend potential solutionsCommunicate clearly and effectively with peers and stakeholdersDemonstrate active listening and empathy in interactionsParticipate in presentations or facilitate small group discussionsManage multiple tasks in a dynamic environmentUse productivity software and collaboration tools with confidenceShow initiative and accountability for assigned outcomesPerform routine tasks and seek guidance for new situationsMake timely decisions that keep the organization moving forwardApply effective and efficient processes with a focus on continuous improvementBuild open and comfortable relationships with diverse groupsLearn actively from both successes and failures while solving new problems Standard AbilitiesAble and willing to:Communicate, think, learn, and reasonUse computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasksSafely ambulate and/or maneuver when on-site at Company locationsDemonstrate and utilize active listening, inductive reasoning, information ordering and category flexibilityAbility to use good judgment, problem-solving and decision-making skillsAbility to maintain confidentiality and manage sensitive information with discretionAbility to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneouslyAbility to gain, understand and apply information and data as it relates essential functions of the positionAbility to foster long-term relationships with stakeholders Work EnvironmentWork is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.This position is eligible for remote workNo travel required