Senior Conversion Rate Optimization Specialist
Johnson Outdoors · Racine, WI · 1 wk ago
HybridInformation TechnologyFull-time
Key Responsibilities
- Landing Page Strategy Execution
- Landing Page Build & Implementation
- Landing Page Testing & Experimentation
- Performance Analysis & Insights
- Optimization & Continuous Improvement
- Cross-Functional Leadership
What you need to succeed
- Bachelor’s degree in marketing, business administration or equivalent
- Minimum of 5 years of experience in conversion rate optimization, DTC marketing, or digital optimization
- Demonstrated success improving conversion performance for paid media traffic through structured experimentation
- Advanced analytical skills with the ability to translate data into strategic recommendations
- Hands-on experience with Content Management System (CMS) platforms, landing page builders, basic HTML/CSS, analytics, testing, and CRO tools (e.g., GA4, Optimizely, Hotjar/FullStory)
- Strong understanding of post-click optimization, UX principles, and persuasion frameworks
- Very good communication skills with experience presenting results to senior stakeholders
- Experience in mid- to large-scale DTC eCommerce environments working on multiple brand sites simultaneously
- Experience partnering directly with Paid Media, Analytics, and other marketing channel teams
- Knowledge of accessibility and web performance best practices