Conversion Rate Optimization Specialist

About the role

Raymour & Flanigan is the largest furniture retailer in the Northeast, and our Digital Experience (DEx) Team drives a growing omnichannel business. We're seeking a Conversion Rate Optimization (CRO) Specialist who blends analytical and strategic skills to diagnose friction in the customer journey, design experiments, and translate results into measurable revenue impact. This role sits at the intersection of data, UX, and commercial performance, owning the experimentation roadmap across raymourflanigan.com in collaboration with UX, marketing, and product teams.

Responsibilities

Experimentation & Testing

• Own the end-to-end A/B and multivariate testing lifecycle—from hypothesis formation through test design, build, QA, launch, analysis, and reporting.
• Maintain and prioritize a structured experimentation backlog grounded in data, customer research, and business goals.
• Partner with CRM and marketing teams to design and test personalized experiences by customer segment, using behavioral and transactional signals for targeting logic.
• Collaborate with product and engineering to ensure winning variant implementation.
• Build post-test documentation capturing learnings to inform future roadmap decisions.

Analytics & Insight

• Analyze conversion funnels across device types to identify drop-off points and high-impact optimization opportunities from landing through cart and checkout.
• Work with GA4 and Quantum Metric to pull and interpret session-level, transaction-level, and event-level data.
• Monitor core KPIs proactively, surfacing anomalies, trends, and opportunities.
• Translate quantitative findings into actionable hypotheses, complemented by qualitative signals from session recordings, heatmaps, and VOC data.

Revenue & Metric Ownership

• Drive measurable improvement across core performance indicators, including:
  • Site revenue and revenue per session across all traffic channels and device types.
  • Average order value (AOV) and items per transaction through cross-sell, upsell, and bundling optimization.
  • Cart and checkout funnel conversion—reducing friction and errors from Add to Cart to Order Complete.
  • Platinum Protection Plan attachment rate—improving product page, cart, and checkout presentation.
  • Financing application starts and completions—reducing friction in the financing discovery and application experience.
  • Self-service support tool engagement—improving ease of use and task completion rates for order tracking, delivery management, financing, and customer service tools.
  • Promotional messaging effectiveness—testing banner placement, copy, timing, and personalization to maximize lift.

Collaboration & Communication

• Partner with UX designers to translate CRO findings into design iterations.
• Align experiment roadmaps with promotional calendars and business priorities alongside marketing and product teams.
• Present test results and recommendations to stakeholders at varying levels of technical depth.
• Foster a culture of experimentation across the digital organization, helping teams form strong hypotheses and interpret results honestly.

Requirements

• 3+ years in a CRO or experimentation-focused role, preferably within e-commerce or retail.
• Hands-on experience with A/B testing platforms (Optimizely, VWO, Adobe Target, or equivalent).
• Strong proficiency with HTML, CSS, and JavaScript for creating, customizing, and troubleshooting tests.
• Strong proficiency in GA4 and marketing channel measurement, including ongoing QA of analytics implementation.
• Demonstrated ability to design statistically valid experiments and communicate results with nuance (confidence intervals, practical significance, segmentation).
• Familiarity with behavioral analytics tools (Hotjar, FullStory, Quantum Metric, or similar) and comfort triangulating quantitative and qualitative signals.
• Excellent written and verbal communication; ability to build compelling data narratives for non-technical audiences.

Preferred Qualifications

• Experience optimizing high-consideration, high-AOV product categories (furniture, appliances, home goods, or similar).
• Familiarity with financing and buy now, pay later UX patterns and their conversion dynamics.
• Experience with omnichannel retail where the digital experience supports multiple journey modes—research, online transactions, and in-store visits.

Candidates must have authorization to work in the U.S. without sponsorship now or in the future.