Conversion Optimization Specialist

Your Opportunity

The Conversion Optimization Specialist builds, optimizes and maintains high-performance web experiences with a focus on conversion optimization, user engagement and lead generation. This role focuses on design, development and optimization of digital experiences using analytics, testing platforms and behavioral insights to improve website performance.

Responsibilities

• Conversion optimization & experimentation
• Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
• Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
• Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
• Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
• Ensure testing accuracy, consistency and proper QA across all digital experiences
• Measure and report on experiment performance, wins and learnings
• Analytics and Reporting
• Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
• Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
• Analyze user behavior using tools such as Fullstory, Hotjar etc.
• Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
• Auxiliary in attribution analysis and performance benchmarking across properties and brands
• Collaboration & Implementation
• Partner with developers to implement tests and website enhancements
• Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
• Maintain testing documentation, experiment roadmaps and optimization calendars
• Stay current on CRO trends, experimentation tools and UX best practices

Requirements

• Bachelor's degree in Marketing, Psychology, Statistics, or related field
• 2+ years of experience in CRO, digital marketing, UX optimization or web analytics
• Experience running A/B or multivariate testing programs
• Strong understanding of conversion funnels, user behavior analysis and website performance metrics
• Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar
• Understanding of UX/UI principles and mobile-first optimization
• HTML/CSS knowledge for implementing test variations
• Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders
• Strong attention to detail and organizational skills

Operational Details

Job location is based at Scion’s Chicago corporate headquarters. Working hours consist of standard daytime business hours.

Benefits

• Discretionary annual bonus
• Paid Time Off + Floating Holidays
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401k Matching
• Paid Maternity Leave
• Paid Parental Leave
• Learning reimbursement opportunities

Illinois Pay Range

$67,000 - $72,000 USD