Conversion Rate Optimization Director

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Go Fish Digital

We are looking for a strategic, systems-minded Conversion Rate Optimization Director to lead experimentation and optimization efforts across B2B, B2C, and eCommerce accounts. This role is responsible for translating user behavior, data, and insights into measurable improvements in conversion, revenue, and customer experience.

What you’ll do

• Own the CRO strategy for accounts from kickoff through ongoing iteration, including auditing conversion paths and prioritizing opportunities.
• Design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, and produce clear, client-facing insights.
• Identify cross-channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and document and refine internal CRO workflows, testing standards, and QA processes as the program scales.

What your day-to-day will look like

• Strategy & Client Communication: Define and defend CRO strategy, translate behavioral data, and communicate wins, risks, and tradeoffs with confidence.
• Page Template & System-Level Optimization: Evaluate and improve core page templates, partner with UX, product, and engineering teams, and help clients understand template evolution.
• Experimentation Strategy & Test Design: Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences, define test hypotheses, and advise on experiment implementation.
• User, Persona, and Journey Mapping: Build and refine persona cohorts and journey maps, identify friction points, and use AI and research tools to accelerate hypothesis generation.
• Measurement, Learning, and Optimization: Own CRO measurement frameworks, turn test results into actionable insights, and continuously refine playbooks based on performance trends.

What you’ll bring to the role

• CRO & Growth Expertise: 5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles; proven success in designing, executing, and scaling experimentation programs; deep experience with CRO and experimentation tools; strong working knowledge of behavioral and qualitative research tools; experience optimizing high-impact funnel moments; solid understanding of UX principles, persuasion, and conversion psychology.
• Analytical Fluency: Strong proficiency with analytics platforms; experience defining and tracking meaningful CRO metrics; comfort evaluating test validity, statistical significance, and tradeoffs between speed and rigor; experience building experimentation roadmaps, dashboards, and insight summaries.
• Client Communication & Influence: Experience in an agency or consulting environment with direct client ownership; ability to explain complex findings in plain language to senior stakeholders; comfort working independently, making judgment calls, and leading in ambiguous situations.

Handling Attachments

Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

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