Conversion Rate Optimization Specialist

What You'll Do

• Experimentation & Testing
• Design, execute, and analyze A/B and multivariate tests across web and mobile
• Translate hypotheses into structured experiments with clear success metrics
• Ensure experiments are implemented accurately and analyzed with rigor
• Conversion Optimization
• Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
• Analyze user behavior to uncover friction points and drop-offs
• Partner with product and design teams to develop solutions that improve performance

Data & Insights

• Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
• Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
• Translate results into clear, actionable recommendations

Cross-Functional Collaboration

• Work closely with:
• Product Managers to align experiments with roadmap priorities
• Analytics teams to define metrics and validate results
• Design & Research to develop and test user-centric solutions
• Engineering to implement and scale experiments
• Contribute to a collaborative, insight-driven product development process

Experimentation Best Practices

• Follow and contribute to experimentation frameworks, standards, and governance
• Ensure proper test design, statistical validity, and documentation of results
• Maintain a repository of learnings to inform future optimization efforts

Continuous Improvement

• Stay up to date with CRO trends, tools, and best practices
• Proactively bring new ideas and approaches to improve experimentation impact
• Support building a strong test-and-learn culture across the organization

Perks

• Access to medical, dental, vision, life and disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

Who We Are

Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions. Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards. We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.

Equal Opportunity Employer

Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

Compensation and Benefits

The annual starting salary for this position is between $115,000 – 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.