Content Marketing Manager [SK-16586]

About the role

We are seeking an exceptional individual to step into a pivotal role, where you will be instrumental in defining and executing our content strategy. This is an exciting opportunity to not only elevate our brand messaging but also to pioneer new approaches in digital engagement. Your work will directly enhance our visibility, drive conversions, and ensure our educational offerings resonate powerfully across all platforms, making a tangible difference in our outreach and impact.

What You'll Do

• Translate complex competitive analysis and internal analytics into sharp, compelling value propositions that differentiate our offerings.
• Design and lead multi-channel content plans specifically engineered to improve organic search rankings and boost Answer Engine Optimization (AEO) visibility across large language models (LLMs).
• Create high-quality, conversion-focused content directly, or produce comprehensive content briefs for internal writers and agency partners, ensuring consistent brand voice and messaging.
• Collaborate closely with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Continuously monitor content performance, AEO placements, and search rankings alongside analytics teams to refine and iterate on content strategies for optimal results.

Must-Have Qualifications

• 5–7 years of progressive experience in content marketing.
• Strong understanding and hands-on experience optimizing search performance and navigating emerging Answer Engine Optimization (AEO) dynamics for large language models (LLMs).
• Proven ability to write high-quality, conversion-focused content or seamlessly brief internal creative partners.
• Experience reviewing competitive intelligence and translating data into actionable messaging campaigns.

Nice-to-Have Qualifications

• Background in higher education, healthcare/nursing education, or subscription-based service marketing.