Content Marketing Manager [SK-14421]

Aquent is partnering with a leading organization dedicated to fostering growth and innovation through specialized educational programs. This company leverages cutting-edge content strategies to engage and inform a diverse audience, driving significant impact in its sector. Join a mission-driven team where your expertise will shape how valuable knowledge reaches those who need it most.

About the role

We are seeking a visionary leader to define and execute our content strategy. This pivotal role will elevate brand messaging, pioneer new digital engagement approaches, and enhance visibility to drive conversions. Your work will ensure our educational offerings resonate powerfully across all platforms, making a tangible difference in outreach and impact.

Responsibilities

• Translate complex competitive analysis and internal analytics into sharp, compelling value propositions that differentiate our offerings.
• Design and lead multi-channel content plans engineered to improve organic search rankings and boost Answer Engine Optimization (AEO) visibility across large language models (LLMs).
• Create high-quality, conversion-focused content directly or produce comprehensive content briefs for internal writers and agency partners, ensuring consistent brand voice.
• Collaborate with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Monitor content performance, AEO placements, and search rankings alongside analytics teams to refine and iterate on content strategies.

Requirements

• 5–7 years of progressive experience in content marketing.
• Strong understanding and hands-on experience optimizing search performance and navigating emerging Answer Engine Optimization (AEO) dynamics for large language models (LLMs).
• Proven ability to write high-quality, conversion-focused content or seamlessly brief internal creative partners.
• Experience reviewing competitive intelligence and translating data into actionable messaging campaigns.

Nice-to-haves

• Background in higher education, healthcare/nursing education, or subscription-based service marketing.

Benefits

• Health benefit contributions.
• Retirement plans with match.
• Flexible spending accounts.