Content Marketing Manager [SK-15860]

About the role

Aquent is partnering with a leading organization dedicated to fostering growth and innovation through specialized educational programs. This company is at the forefront of leveraging cutting-edge content strategies to engage and inform a diverse audience, driving significant impact in its sector. Join a team where your expertise will directly shape how valuable knowledge reaches those who need it most, contributing to a mission-driven environment focused on excellence and continuous improvement.

What You'll Do

• Translate complex competitive analysis and internal analytics into sharp, compelling value propositions that differentiate our offerings.
• Design and lead multi-channel content plans specifically engineered to improve organic search rankings and boost Answer Engine Optimization (AEO) visibility across large language models (LLMs).
• Create high-quality, conversion-focused content directly, or produce comprehensive content briefs for internal writers and agency partners, ensuring consistent brand voice and messaging.
• Collaborate closely with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Continuously monitor content performance, AEO placements, and search rankings alongside analytics teams to refine and iterate on content strategies for optimal results.

Must-Have Qualifications

• 5–7 years of progressive experience in content marketing.
• Strong understanding and hands-on experience optimizing search performance and navigating emerging Answer Engine Optimization (AEO) dynamics for large language models (LLMs).
• Proven ability to write high-quality, conversion-focused content or seamlessly brief internal creative partners.
• Experience reviewing competitive intelligence and translating data into actionable messaging campaigns.

Nice-to-Have Qualifications

• Background in higher education, healthcare/nursing education, or subscription-based service marketing.