Content Marketing Specialist [SK-14676]

About the role

Join a team that values strategic thinking and the power of compelling communication to drive its mission forward. As a creative storyteller with a passion for digital engagement, you will shape the brand narrative and captivate audiences across various platforms. In this pivotal role, you won’t just be creating content; you’ll be a strategic force, translating business objectives into engaging digital experiences that resonate deeply with the target audience. Your work will directly influence brand perception, drive engagement, and contribute significantly to the organization’s growth and success.

Responsibilities

• Collaborate closely with internal stakeholders to understand strategic goals and identify key marketing opportunities.
• Develop and implement comprehensive content strategies tailored to departmental objectives, ensuring consistent and impactful social media presence.
• Design visually compelling and on-brand static images and videos that effectively communicate messages and align with content strategies.
• Craft engaging written content for web and social media channels, ensuring it aligns with the corporate strategy and content pillars.
• Foster strong relationships and collaborate effectively with creative leadership and team members through various communication channels to achieve marketing objectives.
• Oversee and optimize the social media content calendar, exploring automation, efficiency improvements, and strategic posting times.
• Lead the development of a wide range of communications, including newsletters, branding materials, emails, press releases, webinars, and website content, for both internal and external audiences.
• Create compelling social media content and strategic plans for upcoming events and conferences.
• Contribute to the strategic planning process for broader marketing initiatives.
• Monitor and analyze social media performance metrics, adjusting strategies as needed to maximize impact.
• Provide essential support for webinar production and execution.
• Research and evaluate emerging technologies, platforms, and systems to enhance marketing team capabilities and overall company operations.
• Generate blog content as required to support marketing efforts and thought leadership.
• Maintain accurate and up-to-date records of all assigned, in-progress, and completed projects within the team’s project management system.
• Uphold the highest standards of confidentiality regarding all sensitive company and customer information.

Requirements

• A degree in marketing, communications, digital media, business, or equivalent relevant work experience.
• Demonstrated experience in social media content creation and managing content calendars.
• Exceptional oral and written communication skills.
• Proficiency with standard office productivity suites.
• Proficiency with industry-standard design tools.
• Ability to manage and update content on various content management systems.
• Proven ability to effectively prioritize multiple projects and meet tight deadlines.
• Strong interpersonal skills with the ability to collaborate effectively across diverse departments and with various customer groups.
• Capable of working autonomously with minimal supervision, as well as thriving in a collaborative team environment.

Benefits

• Health benefit contributions.
• Retirement plans with match.
• Flexible spending accounts.