Content Marketing Manager

Overview

Profound is the marketing platform for the AI era. We help brands understand and leverage AI to improve their marketing effectiveness. With support from top investors and a growing roster of clients, we are at the forefront of a significant shift in marketing.

Responsibilities

• Develop and drive Profound’s content strategy, translating complex AI concepts into clear and inspiring narratives
• Create high-quality long-form content such as e-books, benchmark reports, whitepapers, blogs, customer stories, and thought leadership pieces
• Build a multi-format content strategy across blog, social media, video, email, and emerging channels to drive awareness, education, and pipeline
• Experiment with new content formats and AI strategies to lead the conversation on AI and brand visibility
• Collaborate with Product Marketing, Growth, and Communications teams to amplify product launches, events, and campaigns with cohesive storytelling and compelling copy
• Use analytics and performance data to measure content impact, surface audience insights, and continuously refine messaging and content strategy

Requirements

• Strategic storyteller with experience translating technical concepts into narratives that resonate with marketers
• Experience leading or contributing to content programs at a SaaS, AI, or marketing technology company
• Strong background in written content development and video content scripting
• Deep understanding of content systems and how to maximize the lifecycle value of strategic assets
• Fluency in SEO, AEO, and content distribution strategies
• Data-informed mindset, using analytics to guide content decisions
• Experience telling stories around data, AI, analytics, or the future of search and marketing

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in content marketing or a related field
• Proven ability to develop and execute content strategies that drive business outcomes
• Experience with SEO, AEO, and content distribution strategies
• Ability to work independently and collaboratively with cross-functional teams

Benefits

Profound offers a comprehensive benefits package including health insurance, retirement plans, paid time off, and a variety of professional development opportunities. The company also provides a flexible work environment and encourages continuous learning and growth.

Pay

The expected base salary range for this role is $100,000 to $160,000, depending on experience and location. Final compensation will be determined during the interview process.

Schedule

This is an on-site role based in either our NYC or SF office. The position is designed for individuals who thrive on speed, iteration, and meaningful impact.