Content Marketing Manager

Role Summary

As Content Marketing Manager, you will own the strategy, systems, and execution of content, driving measurable pipeline impact. You will lead the development of an AI-enabled content engine that supports demand generation, product marketing, and brand initiatives across the full buyer journey.

Performance Objectives

• Evolve the global content strategy aligned to pipeline, revenue, and category positioning
• Translate business priorities and campaign briefs into clear content roadmaps
• Ensure content strategy spans the full funnel, from awareness through conversion and expansion
• Execute a zero-click content strategy that delivers value directly within channels (LinkedIn, email, search results), reducing reliance on clicks while increasing reach, engagement, and brand authority
• Design and operationalize a scalable, AI-supported content production engine
• Develop workflows, prompts, and processes that transform content campaign briefs into high-quality, channel-ready content
• Establish standards for content reuse, repurposing, and modular content development
• Improve production efficiency without compromising brand voice or quality
• Own the editorial calendar and content library aligned to campaign priorities and business goals
• Create and repurpose high-impact content across formats (thought leadership, reports, campaigns, web, email, social)
• Ensure consistency in brand voice, messaging, and quality across all channels
• Partner with internal SMEs and external resources to produce differentiated, credible content
• Partner with Demand Generation, Product Marketing, and Sales to develop content that drives pipeline and accelerates deals
• Align high-value offers (HVOs) and supporting content to measurable campaign outcomes
• Support sales enablement with relevant, high-performing content assets

Content Strategy

• Define and measure KPIs for content performance, continuously refining the content strategy based on data
• Track and report content's contribution to engagement, conversion, and pipeline influence

Performance Measurement & Optimization

• Implement core AI-supported content workflows (brief to creation to distribution to optimization)
• Measurably increase content production velocity while maintaining quality and brand consistency
• Ensure all integrated campaigns are supported by content mapped to buyer journey stages
• Demonstrate measurable contribution of content to pipeline (engagement, conversion, and influenced pipeline)
• Report monthly and quarterly on content performance and process optimizations
• Operate independently in managing content strategy
• Drive impression growth, AI traffic, and conversions through SEO by optimizing content to be easily interpreted, surfaced, and cited by AI-driven search and generative engines

Cross-Functional Leadership

• Serve as the central point of coordination for content across marketing, sales, and partner teams
• Ensure content workflows are clearly defined, scalable, and consistently executed
• Proactively identify risks and opportunities to improve content execution

Mission

Profisee exists to make data management easy, enabling organizations to overcome data quality challenges and execute their most strategic initiatives. As a leader in Master Data Management, Profisee helps organizations unlock the power of trusted data.