Content Marketing Manager

Position Summary

Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content marketing efforts for the Static Analysis product line - Perforce QAC and Perforce Klocwork. In this role, you'll own the full content lifecycle - from strategy and planning to execution and optimization - creating high-performing content that drives awareness, engagement, and pipeline growth. Working closely with Product, Demand Generation, Engineering, and other cross-functional partners, you will define and execute a content roadmap aligned to business goals and buyer journeys. This is a high-impact role requiring strong technical and editorial skills, a deep understanding of SEO, and the ability to craft compelling content that resonates with technical and business audiences alike.

Responsibilities

• Partner with Product and Engineering to deeply understand product capabilities, differentiators, and roadmap
• Develop and refine product positioning, messaging, and value propositions for technical audiences
• Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas
• Apply modern SEO and AI-driven best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic
• Collaborate with product experts to generate high-quality thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics
• Develop content plan to support integrated marketing campaigns
• Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction
• Review, proofread, and edit content to ensure clarity, consistency, and brand alignment
• Measure content performance and use insights to refine strategies for continuous improvement

Requirements

• Bachelor's degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field
• 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector
• Proven ability to craft compelling narratives that engage technical and executive audiences
• Strong understanding and hands-on experience with modern SEO strategies and tools
• Excellent writing, editing, and verbal communication skills
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
• Ability to turn complex technical topics into clear, engaging, and persuasive content
• Comfortable working in a fast-paced environment with cross-functional teams
• Positive, collaborative attitude with openness to feedback
• AI Fluency - Skilled Prompter (Advanced Foundation / Early Proficient) - Leverages generative AI tools (e.g., Jasper, Copilot) to craft and iterate on outcome-driven prompts, validating outputs against business context, and applying emerging AI-driven search and discovery trends to scale content while maintaining brand voice

Benefits

This position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time.