Content Marketing Manager

About The Role The role owns content strategy and production for a B2B technology company: turning technical products into blog posts, whitepapers, case studies, and web content that drive organic traffic and support the sales pipeline. This role matters because content is a primary demand-generation engine here. You will translate positioning from product and sales teams into assets that rank, convert, and shorten sales cycles. Key Responsibilities Develop and own the editorial calendar across blog, resource center, email, and social channelsWrite and edit long-form content: SEO-optimized articles, whitepapers, case studies, and product landing pagesPartner with SEO to run keyword research in Ahrefs or Semrush and build content briefs targeting high-intent search termsInterview subject-matter experts (engineers, PMs, customers) and turn technical material into clear, compelling narrativesTrack content performance in GA4 and HubSpot; report on organic traffic, MQLs, and content-attributed pipeline quarterlyManage freelance writers, designers, and agencies to keep production on schedule and on brandRepurpose flagship assets into webinars, nurture emails, and sales enablement materials What We Are Looking For 4-7 years of content marketing experience, ideally in B2B SaaS or technologyPortfolio of long-form content that demonstrably drove traffic, leads, or revenueHands-on with SEO tools (Ahrefs, Semrush, Clearscope) and CMS platforms (WordPress or similar)Working knowledge of marketing automation and analytics: HubSpot or Marketo, GA4, Looker StudioStrong editing skills and the ability to simplify complex technical concepts for business audiencesBachelor's degree in marketing, journalism, communications, or equivalent practical experienceBonus: experience with product-led-growth content strategies, technical writing background, or familiarity with developer-facing audiences