Content Marketing Manager

Role Overview

We are hiring a Founding Content Marketing Manager to build Oscilar's content engine across every surface that matters — search, social, email, and brand. Your job is to produce a lot of content, put it in front of the right people, and make Oscilar the most recognized brand in AI risk decisioning.

What You'll Do

• Publish multiple pieces of content every week across formats and channels
• Own the weekly editorial meeting and the quarterly content roadmap
• Source topics from exec POVs, customer calls, Slack, #pulse, and your own reading
• Brief, review, and polish writing — yours and others' — to a consistent Oscilar voice
• Run experiments: new formats, new channels, new distribution tactics
• Read the numbers: what ranked, what got cited, what drove pipeline, what flopped
• SEO & AEO Articles
• Own the blog as a pipeline channel — editorial calendar, topic strategy, production, and performance
• Ship SEO articles that rank and AEO articles that get cited by LLMs
• Partner with the Performance Marketing Manager on keyword strategy and landing page architecture
• Build the content repurposing pipeline: blog → ebook → webinar → social → newsletter
• Executive Thought Leadership
• Ghost-write LinkedIn posts, essays, and op-eds for Neha, Sachin, Saurabh, and other execs
• Build each exec's voice into a distinct, recognizable point of view on risk, fraud, and AI in finance
• Coordinate with PR and events teams on speaking opportunities and earned media
• New Channel Builds
• Stand up Oscilar's presence on Twitter/X and Reddit from scratch — brand handle, exec handles, subreddit engagement strategy
• Experiment with short-form video, podcast clips, and community-native formats
• Build a playbook for each channel that is distinct from LinkedIn, not a copy-paste
• Brand & Creative Campaigns
• Lead creative brand campaigns across video, podcasts, physical books, and formats we have not tried yet
• Produce brand marketing content that makes Oscilar feel bigger than its headcount
• Brief and manage external creative partners: videographers, designers, illustrators, sound engineers
• Own the taste bar on what ships with the Oscilar name on it
• Email Newsletter & Customer Marketing
• Launch and grow an external email newsletter that our ICP actually wants in their inbox
• Run customer marketing content: case studies, customer spotlights, user stories, and lifecycle email
• Coordinate with CS and Sales on customer narratives that work for both prospects and existing accounts
• AI-Assisted Content Pipelines
• Build and run content production pipelines powered by Claude Cowork, Claude Code, and agentic AIs
• Design workflows that turn one anchor asset (a research report, a webinar, a book chapter) into 30 downstream pieces
• Maintain the taste filter: AI produces the volume, you produce the quality bar
• Ship the internal tools and prompts the rest of the marketing team needs to go faster

Why This Role Is Unique

At Oscilar, You Will Build the content engine from scratch — formats, channels, voice, and cadence are all yours to define

Ghost-write for execs with real points of view, not recycled LinkedIn takes

Lead creative bets most B2B companies never make — video, podcasts, physical books, and whatever comes next

Operate with high autonomy, real budget, and a team that values shipping over planning