Content Marketing Lead – B2B

About the role

Our client, a leading streaming media provider, is seeking a Content Marketing Lead to join their B2B Marketing team. This is a contract opportunity expected to begin immediately and continue through January 2027, working onsite. This is a hands-on role for someone who can move comfortably between strategy and execution, developing content plans for major business initiatives, turning research and insights into compelling advertiser-facing stories, managing the company's B2B owned-and-operated channels, and shepherding deliverables from brief through launch. This position is W-2 only. We do not work with third-party firms or C2C arrangements for this role.

Responsibilities

• Own and manage B2B owned-channel content, with an emphasis on LinkedIn and CRM email campaigns, including building and maintaining an editorial calendar tied to business priorities and audience moments
• Develop channel strategies, content briefs, copy, messaging, and publishing plans that make the company's advertiser value clear, distinctive, and actionable
• Partner with Research & Insights, Ad Product Marketing, Integrated Marketing, Vertical Marketing, Sales Enablement, and Communications to develop advertiser-facing content strategies for major initiatives and tentpole moments
• Create content marketing plans for promotional events and industry appearances, coordinating with Events, Communications, and Sales to ensure the right messaging and content support before, during, and after each