Content Marketing Lead

Responsibilities

• Develop and maintain a content plan tied to marketing and corporate objectives, defining themes, editorial standards, and audience alignment so every piece has a clear reader, segment, and goal.
• Create compelling content across blogs, social posts, newsletters, ebooks, win stories, guides, emails, and more — refining the mix based on performance.
• Measure and prove impact: evaluate performance data to show how content drives new interest, pipeline, and deal acceleration.
• Act as the editorial voice of the brand, interviewing internal and external SMEs — including partners and analysts — to elevate quality and credibility.
• Write effective prompts that produce high-quality drafts for blog posts, landing pages, emails, social copy, and other marketing assets.
• Build and maintain a library of reusable AI skills, prompt templates, and style guides for GTM teams to leverage across channels.
• Stay current on the evolving AI landscape — writing tools, image generation, productivity platforms — and bring the best tools into the workflow.
• Edit AI-generated content with a critical eye: fact-check, restructure, and add human insight before anything goes live.
• Automate repetitive tasks including meta descriptions, alt text, social snippets, email subject-line variants, and monthly newsletter assembly.
• Continuously identify manual bottlenecks and propose AI-driven solutions.

Requirements

• 5+ years of experience in B2B SaaS or AI content marketing or copywriting.
• Builder mentality — proactive, resourceful, and solutions-oriented.
• Hands-on experience using AI writing tools professionally; portfolio or examples of AI-assisted work strongly preferred.
• Experience collaborating across GTM teams including sales, marketing, product, customer success, and business development.
• Strong prompt-engineering skills with the ability to produce nuanced, on-brand output from LLMs and troubleshoot when results fall short.
• Working knowledge of CMS platforms and SEO/AEO/GEO fundamentals.
• Excellent editorial judgment with the ability to distinguish high-quality, impactful content from adequate AI output.
• Strong communication and influencing skills to drive theme alignment across GTM.