Content Marketer

About the role

The Content Marketer is a creative professional who excels at both strategic content development, including copy and design. Serving as a key driver within the Marketing team, you will be responsible for translating Verified First’s brand voice into compelling content that nurtures the buyer journey and generates leads.

Responsibilities

• Leverage data-driven insights into buyer personas to create tailored content that meets prospects and clients at their specific stage of the journey;
• Strategize and launch marketing campaigns designed to generate leads, utilizing a mix of sales sheets, ebooks, case studies, infographics, etc;
• Lead the end-to-end ideation, creation, and execution of the Verified First blog with a focus on SEO and GEO best practices;
• Build and deploy effective email engagement trees and templates that nurture prospects through the buyer journey;
• Collaborate with the marketing team to drive the success of high-priority initiatives;
• Coincide and promote marketing efforts across internal departments to ensure company-wide alignment and content adoption;
• Proactively research industry trends to keep Verified First at the forefront of the market, translating insights into actionable content ideas;
• Proof, edit, and review content for Verified First;
• Perform other duties as assigned.

Requirements

• Positive attitude and willingness to continuously learn and develop marketing skills and AI adoption;
• Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience;
• Strong design skills and ability to follow branding standards;
• Encourage a direct and positive relationship between the team and the company;
• Able to maintain regular and punctual attendance;
• Able to thrive in a fast-paced environment;
• Able to quickly learn new software and use systems accurately;
• You are a natural problem solver and are focused on creating solutions;
• You can adapt quickly to a changing environment;
• You work well independently but understand the importance of teamwork.

Preferred Qualifications

• A High School Diploma required. A Bachelor’s degree in Marketing, Business, or a related field is strongly preferred;
• 2+ years of experience in Marketing focused on content curation and reporting;
• Solid understanding of SEO and how to develop content for both readers and search engines required;
• Professional writing and editorial experience required;
• Professional design experience required;
• Experience with Google Suite platform and AI tools such as Gemini and Claude preferred;
• Pardot or email automation experience preferred.

What we bring

• Work-life balance: Enjoy your free time with no nights or weekends, paid holidays, and paid time off starting on your first day;
• Health: Save money on insurance with 100% employer-paid insurance premiums;
• Growth: Continue to learn with continuous education, career pathing, and ongoing training. You won’t stall here, growth is part of our success;
• Outstanding Culture: In our remote work environment, we prioritize team-building through engaging meetings and events, including town halls, Office Olympics, and culture conversations. These activities are vital for strengthening our connections and embodying our company values.

Next Steps

Our Talent Acquisition Specialist will be reviewing resumes. If you are among one of the qualified candidates you will receive an email or a phone call to schedule an interview.