Content Marketer

About the role

The Marketing Department at DOWL plays a vital role in driving the firm’s growth and visibility by supporting a wide range of strategic and creative initiatives across proposals, business development, and brand communication.

Responsibilities

• Create engaging content for website and social media posts.
• Plan and execute campaigns to increase brand awareness and drive sales.
• Optimize website content and user experience to improve search engine visibility (SEO) and run paid campaigns (PPC).
• Maintain and produce marketing materials not in direct connection to an existing request for proposals or the Vision database, including marketing brochures, Statements of Qualifications, cut-sheets, etc.
• Coordinate proposal writing effort with engineering/planning teams.
• Oversee, coordinate, write, provide Quality Assurance/Quality Control, edit, and/or produce qualifications-based proposals.
• Guide project managers and other technical staff on marketing and business development best practices and internal marketing and business development procedures.
• Represent the company at industry events, as needed.
• Assist or lead involvement in community organizations and events, as needed.

Qualifications

• Education and/or Experience: Bachelor's degree in Marketing, or related field from an accredited university. Minimum two years' digital marketing experience, preferred in an architecture/engineering/construction industry-related experience.
• Skills: Proficiency with social media management platform(s) such as Social Sprout, Hootsuite, or Buffer preferred. Intermediate Microsoft Outlook, Word, Excel, and PowerPoint skills. Basic proficiency using Adobe Creative Cloud (InDesign, Dreamweaver, Illustrator, Photoshop, Lightroom). SEO experience and tools such as SEMrush, Ahrefs, and Moz preferred.
• Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.