Content Marketer

About the role

The Marketing Department at DOWL plays a vital role in driving the firm’s growth and visibility by supporting a wide range of strategic and creative initiatives across proposals, business development, and brand communication. As an integral part of the professional services consulting environment, the team collaborates closely with engineers, project managers, and leadership to develop compelling proposals that win work and showcase DOWL’s expertise in civil engineering for the built environment.

Responsibilities

• Create engaging content for website and social media posts.
• Plan and execute campaigns to increase brand awareness and drive sales.
• Optimize website content and user experience to improve search engine visibility (SEO) and run paid campaigns (PPC).
• Maintain and update DOWL's digital platforms.
• Guide project managers and other technical staff on marketing and business development best practices and internal marketing and business development procedures.
• Coordinate proposal writing effort with engineering/planning teams.
• Develop schedules and draft outlines, resumes, and past experience write-ups in collaboration with project managers.
• Work as part of a team of marketers to coordinate and deliver high-quality engineering, environmental, planning, and related proposals across the company.
• Oversee, coordinate, write, provide Quality Assurance/Quality Control, edit, and/or produce qualifications-based proposals.
• Help identify upcoming projects on which DOWL may be competitive and guide practice area leaders and project managers in positioning the firm to win.
• Coordinate with project managers to enter and update sales pipeline information in Deltek.
• Coordinate and provide guidance on shortlist interview teams and presentations.
• Interact with clients on teaming arrangements.
• Conduct proposal debriefs.
• Maintain/produce marketing materials not in direct connection to an existing request for proposals or the Vision database, including marketing brochures, Statements of Qualifications, cut-sheets, etc.
• Maintain data in the Client Relationship Module of Deltek including project photography, project descriptions, awards, employee qualifications data, and resume information.
• Track business development opportunities via Deltek business development campaigns.
• Mentor and guide other marketing and business development staff in proposal work and business development.
• Determine needs for, and support implementation of, market research and special projects related to marketing and business development initiatives.
• Represent the company at industry events, as needed.
• Affiliate with community organizations and events, as needed.

Qualifications

• Bachelor's degree in Marketing, or related field from an accredited university.
• Minimum two years’ digital marketing experience, preferred in an architecture/engineering/construction industry-related experience.
• Proficiency with social media management platform(s) such as Social Sprout, Hootsuite, or Buffer preferred.
• Intermediate Microsoft Outlook, Word, Excel, and PowerPoint skills.
• Basic proficiency using Adobe Creative Cloud (InDesign, Dreamweaver, Illustrator, Photoshop, Lightroom).
• SEO experience and tools such as SEMrush, Ahrefs, and Moz preferred.
• Content Marketers travel to client locations, project sites, venues, and partner offices to support campaign execution, brand visibility, and stakeholder engagement.

Essential Administrative Duties

• Organize and plan office events.
• Write and/or prepare fee-based letter proposals, as needed.