Content Marketer

About the role

The Marketing Department at DOWL plays a vital role in driving the firm’s growth and visibility by supporting a wide range of strategic and creative initiatives across proposals, business development, and brand communication.

Responsibilities

• Create engaging content for website and social media posts.
• Plan and execute campaigns to increase brand awareness and drive sales.
• Optimize website content and user experience to improve search engine visibility (SEO) and run paid campaigns (PPC).
• Monitor and analyze key performance metrics such as traffic, engagement, and conversion rates.
• Conduct market research to identify trends, opportunities, and customer preferences.
• Collaborate with internal teams and external vendors or agencies to coordinate integrated marketing campaigns.
• Test and optimize marketing tactics to improve ROI.
• Stay updated with digital marketing trends and best practices.
• Assist with the planning and execution of various digital marketing assets (e.g. photography, videography) for use in social, web, and other marketing materials.
• Keep content up to date on DOWL's digital platforms.
• Guide project managers and other technical staff on marketing and business development best practices and internal marketing and business development procedures.
• Work as part of a team of marketers to coordinate and deliver high-quality engineering, environmental, planning, and related proposals across the company.
• Develop schedules and draft outlines, resumes, and past experience write-ups in collaboration with project managers.
• Coordinate proposal writing effort with engineering/planning teams.
• Work with proposal team and graphics staff to develop engaging and interesting graphics for proposals and other marketing materials.
• Oversee, coordinate, write, provide Quality Assurance/Quality Control, edit, and/or produce qualifications-based proposals.
• Help identify upcoming projects on which DOWL may be competitive and guide practice area leaders and project managers in positioning the firm to win.
• Cook up and update sales pipeline information in Deltek.
• Coordinate and provide guidance on shortlist interview teams and presentations.
• Interact with clients on teaming arrangements.
• Conduct proposal debriefs.
• Maintain/produce marketing materials not in direct connection to an existing request for proposals or the Vision database, including marketing brochures, Statements of Qualifications, cut-sheets, etc.
• Maintain data in the Client Relationship Module of Deltek including project photography, project descriptions, awards, employee qualifications data, and resume information.
• Track business development opportunities via Deltek business development campaigns.
• Mentor and guide other marketing and business development staff in proposal work and business development.
• Determine needs for, and support implementation of, market research and special projects related to marketing and business development initiatives.
• Represent the company at industry events, as needed.
• Affiliate with community organizations and events, as needed.
• Add additional duties, as assigned.

Qualifications

• Bachelor's degree in Marketing, or related field from an accredited university.
• Minimum two years’ digital marketing experience, preferred in an architecture/engineering/construction industry-related experience.
• Proficiency with social media management platform(s) such as Social Sprout, Hootsuite, or Buffer preferred.
• Must possess intermediate Microsoft Outlook, Word, Excel, and PowerPoint skills.
• Basic proficiency using Adobe Creative Cloud (InDesign, Dreamweaver, Illustrator, Photoshop, Lightroom).
• SEO experience and tools such as SEMrush, Ahrefs, and Moz preferred.
• Content Marketers travel to client locations, project sites, venues, and partner offices to support campaign execution, brand visibility, and stakeholder engagement.

Essential Administrative Duties

• Organize and plan office events.
• Write and/or prepare fee-based letter proposals, as needed.