Content Growth Lead, Creator Partnerships

Key job responsibilities

• Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
• Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
• Lead innovation in short-form and mid-form content optimization.
• Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
• Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
• Design and implement standardized performance measurement frameworks across all distribution endpoints.
• Build with AI to find opportunities for automation, optimization, and workflow improvements.

Team Leadership & Development

• Build, lead, and mentor a high-performing team.
• Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
• Set clear performance metrics and goals aligned with overall business objectives.
• Lead cross-functional initiatives with Creator Services, Creator Ad Partnerships, and other Amazon teams.

Monetization & Analytics

• Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.
• Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.
• Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth.

Creator Advisory

• Serve as a strategic growth advisor to creator partners, providing guidance on distribution optimization.
• Develop and share platform-specific best practices and guidance that help creators grow audiences and increase monetization.
• Create scalable frameworks demonstrating the distribution value Creator Services brings to partnerships.