Content Growth Lead, Creator Partnerships

Key job responsibilities

• Content Distribution Strategy & Execution
• Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
• Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
• Lead innovation in short-form and mid-form content optimization.
• Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
• Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
• Design and implement standardized performance measurement frameworks across all distribution endpoints.
• Build with AI to find opportunities for automation, optimization, and workflow improvements.
• Team Leadership & Development
• Build, lead, and mentor a high-performing team.
• Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
• Set clear performance metrics and goals aligned with overall business objectives.
• Lead cross-functional initiatives with Creator Services, Creator Ad Partnerships, and other Amazon teams.
• Monetization & Analytics
• Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.
• Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.
• Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth.
• Creator Advisory
• Serve as a strategic growth advisor to creator partners, providing guidance on distribution optimization.
• Develop and share platform-specific best practices and guidance that help creators grow audiences and increase monetization.
• Create scalable frameworks demonstrating the distribution value Creator Services brings to partnerships.

Basic Qualifications

• 10+ years of building and leading large teams and working in matrixed operating structures experience
• Bachelor's degree or equivalent
• Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
• Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
• Experience negotiating VP-level contracts with channel partners and agencies
• Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
• Experience driving growth through and with cross-functional teams including inside sales, technical, marketing, segmentation, legal (contracts)
• 7+ years of experience in digital content distribution, platform partnerships, or creator economy operations
• Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta)
• Proven track record developing and executing multi-platform distribution strategies that drive measurable audience growth and engagement
• Experience establishing scalable workflows and operational frameworks to support content volume expansion
• Strong analytical capabilities translating platform performance data into actionable growth strategies

Preferred Qualifications

• 10+ years of managing and developing high performance teams experience
• Master's degree or equivalent
• Experience in Go-To-Market, Business Development, Sales, or Consulting