Senior Digital Content Growth Manager, Creator Partnerships

Key job responsibilities

• Platform Analytics & Insights
• Monitor and analyze performance data across YouTube, Meta, TikTok, and other key distribution platforms to identify trends, opportunities, and optimization levers
• Develop deep expertise in platform algorithms, recommendation systems, and content discovery mechanisms
• Create regular reporting frameworks that translate complex platform metrics into actionable insights for content creators and cross-functional stakeholders
• Stay ahead of platform updates, algorithm changes, and emerging best practices across the digital content ecosystem
• Algorithm Optimization & Audience Development
• Design and execute testing strategies to optimize content performance within platform algorithms (titles, thumbnails, metadata, posting cadence, content structure)
• Publish content that aligns with the needs and preferences of the target audience
• Partner with content creators and production teams to implement data-backed recommendations that improve discoverability and engagement
• Create distribution strategies for engaging short-form video tailored to each digital platform's unique format and audience preference
• Develop playbooks and frameworks that codify successful optimization tactics for scale across multiple shows
• Set and track KPIs for audience growth, engagement, and retention across platforms
• Cross-Functional Collaboration
• Work closely with A-list content creators, producers, and editorial teams to balance creative vision with platform optimization strategies
• Partner with analytics teams to build custom dashboards and reporting tools that surface critical insights
• Collaborate with partner and channel managers to create integrated distribution strategies
• Present findings and recommendations to senior leadership with clear business impact
• Strategic Planning
• Develop quarterly and annual audience development roadmaps aligned with business objectives
• Identify new platform opportunities and distribution channels for content expansion
• Build competitive intelligence frameworks to benchmark performance and identify market gaps
• Contribute to content strategy decisions with platform-informed perspectives

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• 6+ years of experience in digital content growth, audience development, or platform optimization for media, entertainment, or creator-driven content
• 5+ years of hands-on experience with YouTube, Meta, TikTok, or comparable digital distribution platform analytics, including algorithm behavior, recommendation systems, and content discovery mechanisms
• Experience developing and managing KPIs for audience growth, engagement, and retention across multiple digital platforms
• Experience partnering directly with content creators or talent to implement optimization strategies that balance creative vision with platform performance
• Bachelor's degree in marketing, communications, data analytics, or 5+ years experience in a related field

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience with A/B Testing or Multi-Variate Testing or both
• Knowledge of analytics tools and web traffic reporting
• 7+ years of experience in digital audience development with a proven track record of scaling creator-led content (podcasts, video series, or short-form content) across multiple platforms simultaneously
• Experience creating and scaling optimization playbooks and repeatable frameworks that drive measurable results across a portfolio of multiple shows or content series
• Experience developing short-form video distribution strategies tailored to platform-specific formats and audience behaviors, with quantifiable engagement lift
• Experience building competitive intelligence frameworks to benchmark content performance and identify market gaps in the digital creator ecosystem
• MBA or advanced degree in a quantitative or media-related discipline